Senior Media Planner at THE CHARLES GROUP | New York, USA | $90K/yr – $115K/yr

Senior Media Planner

New York, USA (Remote)

$90K/yr – $115K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid media planning, execution, and optimization across Meta, Google, The Trade Desk, LinkedIn, Pinterest, TikTok, and more to drive measurable outcomes, translate data into client-ready narratives, and guide in-flight decisions.

Campaign architecture and optimization: audience sizing, flowcharts, IO/SOW alignment, trafficking, pacing, and reporting across multiple platforms.
Data-driven storytelling and reporting: convert performance into decks with lift, LTV/CAC insights, and attribution comparisons for executive audiences.
Embedded media advisor: surface optimizations, evaluate new features, and run hypothesis-driven tests while partnering with creatives and PMs to hit launch SLAs.

Job Description

Own the full planning-to-buying lifecycle: brief intake, audience sizing in Meta Audience Insights and Google Keyword Planner, channel mix modeling, flowchart construction, IO and SOW alignment, trafficking, pacing, optimization, and reporting across Meta, TikTok, LinkedIn, Pinterest, Google Ads, Microsoft Ads, DV360, The Trade Desk, YouTube, and CTV/OLV partners
Build, launch, and optimize campaigns directly in Meta Ads Manager (Advantage+ Shopping, ASC+, manual ABO/CBO structures), Google Ads (Performance Max, Search, Demand Gen, YouTube), The Trade Desk (Koa bidding, contextual and 1P data segments), LinkedIn Campaign Manager (Matched Audiences, ABM lists), Pinterest Ads Manager, and TikTok Ads Manager (Smart+, Spark Ads)
Author media plans, Gantt-style flowcharts, and platform POVs informed by SQL-pulled CRM data, GA4 path analysis, Similarweb traffic benchmarks, Pathmatics or Sensor Tower competitive spend, and qualitative audience research (panels, social listening via Sprinklr or Brandwatch)
Convert performance data into client-facing decks built in Google Slides or Keynote, including waterfall charts on incremental lift, cohorted LTV/CAC payback curves, and channel attribution comparisons; deliver narratives in QBRs, weekly status calls, and ad hoc executive readouts
Operate as the embedded media advisor: proactively surface optimizations (creative rotation cadence, bid cap adjustments, dayparting, placement exclusions), evaluate alpha and beta features (Meta Advantage+ Catalog Ads, Google AI Max for Search, TTD OpenPath, Amazon Marketing Cloud), and pressure-test strategic shifts with hypothesis-driven test plans
Partner with creative and PM teams to align asset specs (aspect ratios, runtime, file weight, dynamic creative variants for DCO), enforce trafficking deadlines tied to flight start dates, and manage creative routing through Frame.io, Workfront, or Asana to hit launch SLAs
Monitor pacing within +/- 5% of plan via daily Datorama, Supermetrics, or Looker Studio dashboards; flag delivery anomalies (CPM spikes above 20%, frequency drift past 3.5, sub-50% impression share) and intervene mid-flight without prompting
Support new business with media POVs, RFP responses, competitive spend audits using Pathmatics, MOAT, and Nielsen Ad Intel, and pitch-stage forecasting models with channel-level CPM, CTR, and CVR assumptions

THE CHARLES GROUP

Based in New York City, THE CHARLES was founded by Aaron Edwards and Samantha Edwards in 2011. Driven by their respective passion for culture, creativity, business strategy, finance and technology, they sought to create a digital-first agency that would do things differently.Born and raised in St. Kitts, Charles Alfred Sealay was Samantha and Aaron’s great- grandfather. He was a popular man who transcended the boundaries of race and class inequality to make a success for himself and his family.Naming the agency after him, the siblings hope to leave a legacy behind for years to come.

Founded in 2011

New York, New York, USA

74 employees (23 in marketing)

www.thecharlesgrp.com