Responsibilities

• Develops and manages the implementation of media plans.
• Oversees administration, financial management, reporting, and optimization recommendations and execution.
• Develops POVs based on media valuation, manages and tracks budgets, and maintains strong vendor relationships.
• Meets personal and departmental goals timely and effectively to support business improvement.
• Develops decisive, insightful strategies aligned with client objectives.
• Demonstrates a thorough understanding of client business and how to achieve results.
• Understands client objectives, resources, and pros/cons of approaches to address them.
• Executes responsibilities with urgency and strong team integration.

Requirements

• A bachelor’s degree in a related field.
• A minimum of 4-5 years of media planning and program management experience; current title of media planner or higher preferred
• Digital media experience
• Solid background in traditional media planning/buying within an agency environment
• Experience managing multiple clients and cross-functional teams
• Exposure to planning all media channels, both national and local
• Experience with core planning tools and systems
• Strong quantitative and analytical skills
• Proven ability to translate strategic plans into flawless real-world execution
• Strong negotiation skills and experience with integrated multichannel media packages
• Demonstrated proficiency in digital media channels including display, mobile, and search
• Strong understanding of ad serving, behavioral targeting, media, and analytics