Senior Media Planner

New York City, NY (Hybrid)

$58K/yr – $65K/yrSenior Level2+ years expFull time

Posted 9 days ago

Job Summary

You will own end-to-end political and corporate media campaigns from planning to reporting, collaborating with internal teams and external partners.

Own media planning and execution across campaigns
Monitor KPIs, optimize spend, and deliver client-ready reports

Job Description

Responsibilities

Support lead planners on complex advertising campaigns across all planning, launching, management and reporting aspects
Work closely with internal media buying, marketing analytics teams and client service teams to bring media programs to life
Participate in all phases of advertising campaign planning and execution, including:
Research audience insights, develop media mix, budget allocations and integrated media strategies to align with client objectives
Lead media plan launches including relevant paperwork, ad trafficking, proof of performance, creative delivery and internal communication
Identify media KPIs that align with client objectives and monitor and optimize to achieve client goals. Develop report templates that show campaign performance and deliver reports to internal stakeholders
Manage monthly billing between external vendors and internal finance teams. Handle any discrepancies among internal and external partners
Manage vendor communications, requests for proposals (RFPs) and negotiate items such as rates, terms and conditions, and added value
Keep abreast of media trends and technologies, proactively sharing new opportunities with the wider paid media team
Compile updates on vendor capabilities and offerings; maintain and update internal tracking system

Requirements

2-4 year(s) relevant work experience; exposure to digital media planning from internships, fellowships or coursework ideal
Experience running campaigns for political, public affairs, and/or corporate clients
Enthusiasm for Democratic and progressive politics, and excitement to work with our non-profit and corporate clients
Analytical thinking skills, with knowledge of media consumption tools like Comscore and Global Web Index (GWI), and business intelligence dashboard software such as Google Analytics, Datorama or Tableau
Strong Microsoft Excel or Google Sheets skills
Strong organization skills and attention to detail
A readiness to work independently, grow quickly, learn new skills, think big, and get the job done

Benefits

100% company-paid medical, dental, and vision insurance
a 401(k) program with employer match up to 4%
generous time off for vacation
$50 monthly phone reimbursement
unlimited sick time
16 weeks of paid leave for new parents

Bully Pulpit International

3.4 Glassdoor

Bully Pulpit International (BPI) is an outcomes agency at the intersection of business, politics, and policy. Born in politics and founded by leaders of the Obama campaign, we apply our unique expertise from these experiences to create sophisticated and customized strategies for companies, causes and candidates. Our clients include established market leaders, new economy firms, philanthropists, CEOs, and elected officials. What these varied brands share in common is the growing need to establish differentiated and lasting bonds with their consumers in a world of fragmented media, deep skepticism, and rapidly changing culture. Reputation has never been more relevant to business ROI, and in our view requires consumers to believe — not only in what a brand is saying, but also in why. We combine proprietary technology and deeper insights to build believers with the speed and agility that today’s market requires.At Bully Pulpit International, we make change possible. To us, this is more than a commitment—it's a passion. Because we truly believe in the work we do.

Founded in 2009

Washington, District of Columbia, USA

270 employees (95 in marketing)

www.bpigroup.com

63% recommend to a friend

74% CEO approval