Responsibilities

• Develop integrated, data-informed media plans across national, regional, local, and digital channels that align investment to business objectives and market opportunity.
• Lead market-level media strategy, adapting plans based on market maturity, growth opportunity, competitive conditions, audience behavior, campaign objectives, and available investment.
• Translate consumer, shopper, sales, traffic, audience, and media-performance insights into clear recommendations for channel mix, audience strategy, budget allocation, messaging, flighting, and optimization.
• Build full-funnel media approaches that connect broad-reach channels with targeted digital media and measurable actions that support awareness, customer acquisition, store traffic, engagement, and repeat behavior.
• Develop audience strategies that define priority segments, targeting approaches, channel roles, and relevant creative or messaging considerations.
• Partner with account, strategy, analytics, creative, and buying teams to ensure media plans are aligned to the broader business and communications strategy.
• Lead planning for new-market launches, market-development activity, promotional windows, and ongoing market-level support, as appropriate.
• Manage media budgets across markets, channels, and campaign types; identify opportunities to improve efficiency, reallocate investment, and protect overall plan performance.
• Partner with media buying teams to ensure approved plans translate into executable, well-negotiated buys and that in-market delivery remains aligned to strategy, timing, and budget.
• Establish KPIs, reporting requirements, optimization priorities, and test-and-learn plans in partnership with analytics, account, and client teams.

Requirements

• 5–7+ years of integrated media planning experience, ideally within an agency environment.
• Experience planning media for retail, multi-location, franchise, or other businesses with meaningful local-market needs is strongly preferred.
• Experience managing multi-market media plans and budgets across a mix of traditional and digital channels, including television, audio/radio, out-of-home, paid social, search, programmatic, streaming video, and digital partnerships.
• Strong understanding of media planning fundamentals, including audience strategy, reach and frequency, market allocation, channel roles, budget pacing, flighting, and optimization.
• Ability to use a range of data inputs, including consumer research, audience insights, market data, sales or traffic trends, and media performance, to develop informed recommendations.
• Experience working with measurement, reporting, and optimization frameworks.
• Strong financial management skills and comfort managing detailed budgets, investment scenarios, pacing, and reconciliation.
• Excellent written, verbal, presentation, and client-facing communication skills.
• Proven ability to manage multiple projects, priorities, markets, and deadlines without losing strategic rigor or attention to detail.
• Collaborative working style with the ability to partner effectively across account management, strategy, analytics, creative, media buying, finance, and external partners.

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Paid time off
• Parental leave
• Unlimited paid time off
• Vision insurance
• Work from home