Senior Media Manager (Media Planning)

Cleveland, OH (Hybrid)

$60K/yr – $140K/yrSenior Level3+ years expFull time

Posted 9 days ago

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Job Summary

Own the end-to-end media planning process, from strategy and channel selection to optimization and reporting, while leading cross-functional teams and client partnerships.

Own media planning, scheduling, and budget alignment to client objectives
Lead cross-functional coordination across activation, analytics, and client/vendor partners
Drive measurement, optimization recommendations, and post-campaign learnings

Job Description

Responsibilities

Develop media plans that support the client's marketing objectives. Ensure media plans are executed as planned and approved, on schedule and within budget.
Empower innovative ideas by bringing appropriate new media technologies and capabilities to the ideation conversation.
Identify opportunities for content partnerships and multi-platform media partnerships.
Create media plan recommendations and alternatives.
Select media channels and determine scheduling.
Analyze competitive activity in the marketplace.
Present media plans to clients.
Work with the analytics team to measure media performance, make recommendations for optimization.
Develop recap reporting to understand and document final campaign performance against goals and critical learnings.

Requirements

3-5 years of experience with digital media planning and performance media. Agency experience required.
Health/Pharmaceutical advertising highly preferred
Experience collaborating cross functionally with with media activation teams (paid social, programmatic, search), ad operations, and analytics
Client facing experience
A professional with demonstrated ability to manage and lead across cross functional internal teams and lead with external clients, partners and vendors

Benefits

We offer a competitive benefits package, click WPP Benefits for more details.

Bav Group México

BAVGroup es una consultora de marca global con experiencia local. Nuestra aproximación estratégica está soportada en el análisis profundo de las marcas. Aprovechando los datos y la filosofía del BrandAsset® Valuator (BAV®), la base de datos de percepción de marcas más grande del mundo, ayudamos a nuestros clientes a tomar sus decisiones de marketing de manera más informada. El BAV® monitorea los datos más relevantes alrededor de las marcas, entendiendo cómo estas crean impulso y llevan a apasionar a los consumidores. Al entender y explorar las fortalezas y desafíos de una marca frente a la dinámica de su categoría, el BAV ofrece una visión única acerca de la importancia de las marcas en el desarrollo del mercado cultural.BAVGroup combina datos únicos con el expertise de la planeación estratégica para ayudarles a nuestros clientes a entender mejor sus marcas. Contamos con un respaldo de 23 años de datos de marca e insights. inspiramos ideas motivadoras, tácticas, alianzas y plataformas de mercadeo que conducen al momentum de marca, y a que se produzcan resultados tangibles.

Founded in 2001

Miguel Hidalgo, Mexico City, MEX

www.bavgroup.com