Senior Media Manager (Media Planning)

New York City, NY (Hybrid)

$60K/yr – $140K/yrSenior Level3+ years expFull time

Posted 8 days ago

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Job Summary

Own end-to-end media planning and buying workflows across digital and traditional channels, ensuring timely client deliverables, budget control, and accurate campaign execution; develop POVs on key issues and maintain cross-team communication.

Lead media planning, buying, and performance evaluation across digital, OOH, video, paid social, and paid search.
Ensure budgets, timelines, and deliverables are aligned with client needs.

Job Description

Responsibilities

Manage general activities related to digital media planning, buying, execution, and performance evaluation of media campaigns.
Effectively manage the flow of client deliverables related to media plans across channels such as digital, OOH, video, paid social, and paid search.
Maintain control of advertising budgets.
Ensure the accurate execution of media plans and monitoring of buys.
Manage activities related to media planning.
Develop POVs/position papers on key client or industry issues as needed.
Maintain effective communication within and outside the agency to ensure accuracy, timeliness, and campaign needs are met.

Requirements

3 years experience in media planning or media buying role, agency experience highly preferred
Working knowledge and experience with media-related research, planning, and buying tools.
Experience with media tools such as Nielsen, comScore, MRI, SQAD, SRDS, DoubleClick etc highly preferred
Experience working in Prisma highly preferred
Experience in digital media reporting/analysis, with strong Microsoft Excel and PowerPoint skills.

Benefits

We offer a competitive benefits package, click WPP Benefits for more details.

Bav Group México

BAVGroup es una consultora de marca global con experiencia local. Nuestra aproximación estratégica está soportada en el análisis profundo de las marcas. Aprovechando los datos y la filosofía del BrandAsset® Valuator (BAV®), la base de datos de percepción de marcas más grande del mundo, ayudamos a nuestros clientes a tomar sus decisiones de marketing de manera más informada. El BAV® monitorea los datos más relevantes alrededor de las marcas, entendiendo cómo estas crean impulso y llevan a apasionar a los consumidores. Al entender y explorar las fortalezas y desafíos de una marca frente a la dinámica de su categoría, el BAV ofrece una visión única acerca de la importancia de las marcas en el desarrollo del mercado cultural.BAVGroup combina datos únicos con el expertise de la planeación estratégica para ayudarles a nuestros clientes a entender mejor sus marcas. Contamos con un respaldo de 23 años de datos de marca e insights. inspiramos ideas motivadoras, tácticas, alianzas y plataformas de mercadeo que conducen al momentum de marca, y a que se produzcan resultados tangibles.

Founded in 2001

Miguel Hidalgo, Mexico City, MEX

www.bavgroup.com