Responsibilities

• Manage multi-channel paid media campaigns with a focus on pharma and healthcare audiences.
• Collaborate with strategy, analytics, and creative teams to build integrated, patient-centric campaigns.
• Optimize media performance using data-driven insights to meet regulatory-compliant KPIs .
• Stay ahead of digital trends and platform updates to ensure the best media execution.
• Manage vendor relationships, negotiate rates, and oversee media budgets and flowcharts.
• Translate complex healthcare messaging into precise targeting strategies for HCP and DTC campaigns.
• This is a client-facing role; you will work collaboratively with clients to meet goals.

Requirements

• 3+ years of media planning/buying experience .
• Experience with digital media platforms (Google Ads, Meta, programmatic , endemic publishers).
• Comfortable working in a regulated environment
• A collaborative spirit and proactive mindset .
• Ability to work remotely supporting East Coast hours

Benefits

• Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental , 401(k) , tuition reimbursement and flexible time off .