Responsibilities

• Gathering information during the media strategy and planning stage (cue impeccable research & organization skills)
• Mastering media research tools (e.g., Kantar, Pathematics) to understand competitive insights that will power winning strategies
• Partnering with Connections Strategy to pull audience information in proprietary tools to build out the right strategies to resonate
• Assisting in developing and executing multi-channel media plans, supporting video, programmatic, search, social, direct buys, and more.
• Managing Requests for Proposals (RFPs) with internal agency activation teams and marketplace partners; overseeing the execution of approved media buys.
• Maintaining flowcharts to ensure accurate tracking of media plans in market and updating for clients on a regular basis
• Inputting data into client-facing presentation formats (e.g., PowerPoint, Prezi, Keynote) for review and approval.
• Organizing and overseeing the trafficking and implementation process of creative, as well as monitoring campaign delivery and compiling reporting
• Working closely with client and agency analytics, ad operations, and creative teams to enhance campaign effectiveness.

Requirements

• 2-3 years’ experience in media, preferably media strategy and/or investment. Familiarity with media, such as video, direct IO buying, programmatic, search, and social
• Computer skills that make the old guys envious, as well as an intuitive understanding of the digital tools that are reshaping the media and advertising world every day
• Effective time-management, impeccable attention to detail, and a compulsive ability to stay organized amidst many moving parts
• Amazing communication skills – you’re straightforward, you’re candid and, above all, you’re thoughtful & kind
• Proficiency in managing numbers – if you can whip through an Excel document, you’ve got an ace in your pocket
• A love of media – and the motivation to learn everything you can and get better at everything you do

Preferred

• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.