Senior Marketing Specialist

Baton Rouge, LA (Remote)

$74K/yr – $126K/yrSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Assist in marketing and outreach for energy-efficiency programs, coordinating campaigns and materials across multi-channel channels.

  • Own coordinating multi-channel campaigns and materials.
  • 5+ years in marketing, advertising, or related field.
  • Experience partnering with utility clients and vendors.

Job Description

Responsibilities

  • Assist in managing the marketing and advertising efforts for residential and commercial energy efficiency programs.
  • Provide recommendations for marketing and communication plans and outreach strategies.
  • Work directly with clients to develop and implement campaigns that educate customers and drive participation.
  • Support contractor outreach and education through marketing and communication efforts.
  • Assist with development of program forms, materials, and customer-facing assets.
  • Coordinate with third party vendors and utility partners to execute online and offline offerings.
  • Collaborate with the creative services team to develop marketing materials (ads, POP, websites, direct mail, brochures, forms, email campaigns, social media, video, events, etc.).
  • Partner with media teams to plan and deploy integrated campaigns across print, digital, and social channels.
  • Manage the review and approval process for marketing materials.
  • Develop engaging social media posts and newsletter articles.

Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising, or related field (or equivalent experience one year of related experience may substitute for one year of education)
  • 5+ years of experience in marketing, advertising, social marketing, or related field

Nice To Have

  • Experience or internship with an advertising agency or consulting firm
  • Strong organizational skills and attention to detail
  • Ability to manage multiple priorities and deadlines
  • Excellent verbal, written, and interpersonal communication skills
  • Proficiency with MS Teams, SharePoint, Outlook, Word, Excel, PowerPoint, Shopify, and project management tools
  • Experience with Google Analytics or similar reporting tools
  • Familiarity with email platforms (MailChimp, Constant Contact), survey tools (SurveyMonkey), and ecommerce systems (Shopify)
  • Experience assisting with marketing communications plans, including advertising, collateral development, and digital/social media projects
  • Interest in energy efficiency, sustainability, and environmental stewardship
  • Creative problem solver with a positive, proactive attitude
  • Comfortable working independently and in a collaborative team environment
  • Experience working with remote teams

Benefits

  • Quality of life: Flexible work arrangements and strong work-life balance life balance
  • Community investment: Donation matching and volunteer opportunities
  • Professional growth: Tuition reimbursement, development resources, 401(k) match, Employee Stock Purchase Plan
  • Supportive culture: Named one of PRWeek’s Best Places to Work in the U.S.

Marketing Team

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