Responsibilities

• Manage the execution of email marketing programs end-to-end in HubSpot — building, optimizing copy for conversion (with support from the content team), QA, sending, and reporting
• Build segmentation lists and personalization tactics that improve conversion and overall performance
• Run experiments and document learnings (subject line standards, copy length, CTA hierarchy, personalization use cases) and share findings with the broader marketing team so it compounds beyond your own campaigns
• Maintain strong email list hygiene and deliverability practices
• Manage paid execution across Google Ads, Reddit Ads, LinkedIn Ads, G2, and emerging channels (e.g. ChatGPT ads) to drive pipeline across segments
• Define targeting and retargeting audiences (with Demand Gen support), build the assets yourself — pull a compelling angle from copy the content team provides, direct the visuals, and cut short video when needed. Then launch, monitor, and optimize based on performance.
• Set up conversion tracking, bid strategy, and attribution reporting

Requirements

• 4+ years of hands-on experience in paid acquisition and growth marketing, ideally in B2B SaaS or performance marketing agency experience
• Strong instincts for what makes owned and paid programs convert
• Deep knowledge of Google Ads and LinkedIn Ads (Reddit, G2, and ChatGPT ads a plus)
• Strong HubSpot experience — builds and sends campaigns independently including segmentation, smart content, forms, sequences, and reporting
• Real, sustained experience building and iterating on both email and paid campaigns — long enough to test a hypothesis and learn from it
• Experience using AI to accelerate creative development, uncover insights, and optimize at scale
• Understanding of enterprise sales with long, multi-stakeholder buying cycles
• Excellent cross-functional collaboration skills — comfortable working with RevOps, Product Marketing, Content, and Demand Gen
• Strong project management skills — able to run multiple concurrent campaigns
• Critical thinker who interrogates the work rather than just executing playbooks

Preferred

• Reddit, G2, and ChatGPT Ads experience
• Clay experience

Benefits

• The excitement and pace of a fast-growing company, without the risk
• A huge opportunity to make a real impact, to shape what we do and where we are going.
• The exposure and challenge you need to learn, grow and progress your career in a high growth environment.
• A sound, helpful team, in a friendly, values-driven and inclusive environment.
• Competitive salary.
• 15 days PTO.
• USA salary range (Geo and experience dependent).
• 401(k) plan with company match.
• Comprehensive health insurance, life insurance and long term illness/income protection.
• Fully flexible work location and work patterns so you can balance life at home with life at work - come to the office, work at home… or enjoy a blend of both at your discretion.