Responsibilities

• Own the day-to-day execution of B2B marketing initiatives across Digital United and its entities (Primacy, ZenSource, Mediate.ly).
• Manage content updates, campaign launches, and ongoing optimizations with urgency and precision.
• Build and maintain marketing calendars, workflows, and processes to improve operational efficiency.
• Coordinate cross-functional inputs (sales, operations, product) to keep marketing deliverables on track.
• Work with senior leaders on marketing got-to-market strategy evolution based on data and market insights
• Partner with internal sales, industry and solution Subject Matter Experts (SMEs)
• Support campaign creation, gated content landing page and DRIP campaign optimization
• Optimize sales funnel — from awareness to conversion — using data to drive continuous improvement.
• Manage Salesforce marketing automation tasks to support list building, segmentation, and nurture flows.
• Work with SMEs to publish marketing content including blogs, newsletters, email campaigns, case studies, and social posts.

Requirements

• 5–10 years of hands-on B2B demand generating marketing experience, in a fast-paced multi-brand environment
• Storytelling chops with ability to define, craft and syndicate our stories across multiple channels
• Best practices across the sales funnel from awareness to lead nurturing
• Data driven insights advising shifts in strategy and priorities
• Comfortable working across channels: web, LinkedIn and other social media channels
• Proficiency with marketing tools including AI, Google Analytics, CRM platforms and email (again, a lot for one person’s skills – esp GA and CRM). Maybe Experience?
• A self-starter mindset; you run with the ball and make it happen.

Preferred

• Salesforce administrator skills (nice to have?)