Senior Marketing Specialist at Cushman & Wakefield | New York City, NY | $81K/yr – $95K/yr

Cushman & Wakefield

Senior Marketing Specialist

New York City, NY (Hybrid)

$81K/yr – $95K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own end-to-end property marketing project management for West Region broker teams, aligning creative, schedule, and campaigns with COE strategy across markets.

Project Ownership: single point of contact, lead meetings, collect requirements, and assemble assets for launch.
Team & Execution: coordinate Copy Writers, Designers, and external partners to deliver on brand and messaging across campaigns.
Measurement & Optimization: provide campaign updates, track delivery, and suggest channel or tactic tweaks for performance.

Job Description

Serve as the day-to-day point of contact for Brokerage Teams on our most significant property marketing projects in multiple markets throughout the West Region
Lead calls and meetings with Brokerage Teams as required by the scope of the project to collect critical details to craft comprehensive marketing plans and deliver on industry-best creative property marketing campaigns; assemble all required assets and ensure Brokerage Team is equipped to launch property to market and execute agreed upon tactics
Collaborate with Copy Writers, Marketing Specialists, Marketing Coordinators, Design Managers, and Graphic Designers internally and ensure the right team is in place to support the scope of each project, recommending 3rd-party integration when appropriate
Partner with Brokerage Teams and COE Property Marketing Team to develop comprehensive project and brand strategy that incorporates new, creative ideas to market our listings; engage Copy Writers / Strategic Marketers and Graphic Designers to execute approved design and messaging direction
Establish and communicate project schedule to all project participants, assign tasks to Marketing Specialists and Coordinators as needed
Manage the project workflow day-to-day to ensure an efficient and effective production schedule, adhering to standard processes to ensure consistency and efficiency
Communicate with Brokerage Team on project updates, either through status calls or other channels
As needed, interface with external clients for planning, marketing, or project status meetings
Work in partnership with the COE Team Lead and escalate challenges, as necessary
Ensure feedback and edits are incorporated into drafts, making ad hoc revisions to marketing collateral as necessary

Cushman & Wakefield

3.7 Glassdoor

As a global commercial real estate services leader with 52,000 professionals worldwide, we will never settle for the world that’s been built, but relentlessly drive it forward for our clients, colleagues and communities. #BetterNeverSettles

Founded in 1917

Chicago, Illinois, USA

46K employees (1,394 in marketing)

www.cushmanwakefield.com

71% recommend to a friend

81% CEO approval