Senior Marketing Specialist - B2B Marketing

Fremont, CA (On-site)

$90K/yr – $140K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the B2B and partner marketing engine for a hardware brand, translating market signals into GTM plans, funding alignment, and launch rigor that moves partner pipelines and ROI.

  • Growth/Partner Marketing: own market opportunities, product positioning, and competitive analytics to shape campaigns and launches.
  • Budget and Funding: coordinate vendor funding with Global Marketing Controller and finance to keep campaigns funded and compliant.
  • Execution & Compliance: ensure creative assets meet funding requirements and drive ROI across the partner channel.

Job Description

Responsibilities - Plan and execute B2B and partner marketing strategies aligned with business objectives and ROI goals. - Develop, communicate, and implement go-to-market plans for B2B products in the U.S. market. - Coordinate with the Global Marketing Controller team and ASUS headquarters to align on vendor funding and budget planning. - Serve as a subject matter expert on local market opportunities, product positioning, launch strategies, and competitive activity. - Analyze customer, competitor, and product category trends and provide recommendations that support commercial business growth and partner marketing initiatives. - Partner with ASUS team members and external business partners to ensure creative assets comply with partner funding requirements. - Manage partner marketing budget planning and work with the accounting team to process vendor invoices accurately and on time. Requirements - Strong understanding of brand strategy and marketing tactics for B2B and partner marketing. - Collaborative team player with the ability to build effective cross-functional relationships and external partnerships. - Strong analytical skills and the ability to interpret and communicate complex business issues clearly. - Ability to thrive in a fast-paced, rapidly changing environment while managing multiple priorities, budgets, and deadlines. - Strong numerical aptitude; accounting or finance experience is a plus. - Highly detail-oriented with strong organizational skills. - Positive, results-driven mindset and a willingness to learn. - Excellent written and verbal communication skills in English. - Bachelor’s degree in Marketing, Business, Communications, or a related field. - 5 years of experience in B2B marketing, partner marketing, or a related marketing function in a fast-paced environment. - Experience in consumer electronics, PC hardware, or the broader technology industry is preferred. - Demonstrated ability to work independently, prioritize effectively, and collaborate as part of a team. - Ability to travel domestically – approximately 20% travel. Preferred - Experience in consumer electronics, PC hardware, or the broader technology industry is preferred.

ASUS

ASUS Computer International is a retail company based out of 800 CORPORATE WAY, Fremont, California, United States.

Fremont, California, USA
34 employees (1 in marketing)

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
1 (3% of company)
Marketing Roles Posted (Last 30 Days)
3