Senior Marketing Process Consultant- Media Strategy & Operating Model at IBM | Kentucky, USA

IBM

Senior Marketing Process Consultant- Media Strategy & Operating Model

Kentucky, USA (On-site)

Salary Not AvailableSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive media-process optimization and operational excellence for large-scale digital campaigns.

Must-have: 10+ years in media planning, buying, or marketing operations with a focus on process improvement.
Standout: Proven ability to design standardized workflows and implement automation/AI-driven optimization across cross-functional teams.

Job Description

Responsibilities

Assess current media planning and buying processes to identify inefficiencies, gaps, and opportunities for optimization
Design and implement standardized workflows for campaign setup, execution, tracking, and reporting
Collaborate with marketing, analytics, creative, and technology teams to ensure seamless integration of media processes
Develop frameworks for budget allocation, channel mix optimization, and performance measurement
Introduce automation tools and technologies to streamline repetitive tasks and improve accuracy
Establish KPIs, dashboards, and reporting structures to monitor media effectiveness and operational efficiency
Conduct audits of media campaigns and platforms to ensure compliance with best practices and business objectives
Train internal teams on new processes, tools, and optimization methodologies
Provide strategic recommendations to improve media ROI and scalability
Stay current on industry trends, platforms, and emerging technologies in media optimization

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
10+ years of experience in media planning, buying, or marketing operations, with a focus on process improvement
Strong understanding of digital media channels (search, social, programmatic, display, video)
Proven experience in workflow design, process mapping, and operational optimization
Familiarity with analytics tools, attribution models, and campaign measurement techniques
Experience with marketing technology platforms (DSPs, ad servers, CRM, programmatic, marketing automation tools)
Strong analytical thinking and problem-solving skills
Excellent communication and stakeholder management abilities
Experience in consulting or transformation roles
Experience implementing automation or AI-driven media optimization solutions

Preferred

Digital Transformation Acumen: Deep expertise in driving change management and guiding clients through digital transformation processes, ensuring seamless adoption and integration of Adobe's tools into their business operations.
Advanced Analytical Skills: Deep expertise in measuring the effectiveness of implemented solutions, identifying areas for improvement, and optimizing results to deliver impactful outcomes for clients.
Adobe Suite Mastery: Deep expertise in leveraging Adobe's suite of tools to design and implement transformative solutions, with certification or extensive experience in their application.

IBM

IBMC is a trusted Business Consulting Company with a strong foothold in the Indonesian market. We specialize in helping foreign businesses establish and grow their operations here, offering a wide range of services tailored to your needs.Services We Offer:• Consulting: Strategic insights to optimize your business operations.• Legal: Expert guidance through Indonesia’s regulatory landscape.• HR/Recruiting: Helping you find and build a talented team.• Tax/Accounting: Ensuring your finances are managed efficiently.• Incorporation: Simplifying the process of entering the market.• Market Research: Providing the insights you need to make informed decisions.Benefits Working With Us: • Local Know-How: With our team on the ground, we understand the nuances of the Indonesian market, helping you navigate it smoothly.• Experience You Can Trust: Our track record speaks for itself—we’ve guided many businesses to success in this dynamic environment.• Connections That Matter: Our extensive network opens doors to valuable partnerships and opportunities.We’re dedicated to supporting your business growth with solutions that work. At IBMC, we’re not just consultants—we’re your partners in building success.Ready to grow your business in Indonesia? Get in touch with us, and let’s explore how we can make it happen together.

Founded in 2022

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20 employees (3 in marketing)

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