Responsibilities

• Develop and execute an enterprise outreach and marketing strategy for the AI Education Hub, aligned with launch, adoption, engagement, and sustainment objectives.
• Create audience-segmented campaign plans, message frameworks, editorial calendars, and channel strategies for clinicians, administrative staff, leaders, trainees, AI use-case owners, and field innovators.
• Design and produce campaign toolkits, newsletters, leader talking points, presentations, infographics, web graphics, digital signage, email content, job aids, success stories, and other promotional assets.
• Develop interactive and multimedia products that combine graphic design, animation, audio, video, and web functionality to support outreach and learning.
• Support production of short video modules, recorded expert sessions, demonstrations, simulations, and other interactive learning assets in coordination with instructional designers, trainers, technical staff, and subject-matter experts.
• Apply user-centered design principles to ensure media products, Hub interfaces, and campaign experiences are intuitive, consistent, and responsive to user needs.
• Translate complex AI concepts, approved-use guidance, ethics, privacy, safety, policy, and governance information into plain-language, audience-appropriate content without overstating capabilities or replacing clinical judgment.
• Establish and maintain visual standards, campaign identity, templates, and content-design conventions, including the visual designation system for VA-approved, external, or restricted content.
• Ensure digital media, web content, documents, presentations, and audiovisual products meet applicable Section 508 accessibility requirements, including alternative text, color contrast, captions, transcripts, audio descriptions, and accessible interaction patterns.
• Coordinate reviews and approvals with NAII, DHO, CAIO/OIT, VHA leadership, communications offices, education partners, privacy, security, legal, and other stakeholders.

Requirements

• Bachelor's degree in marketing, communications, media production, graphic design, digital design, web design, public relations, or a related field.
• At least eight years of progressively responsible experience in marketing, digital media, multimedia production, visual communication, web content, or a closely related discipline.
• Demonstrated experience developing and executing integrated outreach or adoption campaigns for large, complex organizations.
• Advanced proficiency with contemporary graphic-design, presentation, video-editing, audio-editing, animation, prototyping, and web-content tools.
• Working knowledge of HTML, CSS, content-management systems, and interactive media concepts sufficient to collaborate with developers and produce or configure responsive digital content.
• Demonstrated ability to convert technical or policy-heavy subject matter into clear visual narratives and plain-language content for varied audiences.
• Experience managing multiple concurrent products, review cycles, and deadlines in an agile or fast-paced environment.
• Knowledge of federal digital accessibility requirements and experience producing Section 508-conformant documents, web content, presentations, graphics, and multimedia.
• Strong written, verbal, visual, interpersonal, and presentation skills.
• Ability to read, write, speak, and understand English and satisfy applicable VA suitability, background-investigation, privacy, information-security, training, and Rules of Behavior requirements.

Preferred

• Experience supporting the Department of Veterans Affairs, Veterans Health Administration, another federal agency, or a large healthcare organization.
• Experience marketing workforce-development, training, digital-transformation, AI, technology-adoption, or change-management initiatives.
• Experience creating media for clinical, operational, administrative, and executive audiences.
• Familiarity with Microsoft 365, SharePoint or intranet publishing, learning-management systems, and enterprise email or newsletter platforms.
• Knowledge of responsible AI communications, including privacy, security, ethics, safety, and approved-use messaging.
• Experience with usability testing, analytics, A/B testing, audience research, or campaign optimization.