Responsibilities

• Define and drive creative marketing strategies across multiple products and initiatives, synthesizing business objectives, customer insights, market research, and performance data into integrated, data-driven approaches using traditional and AI methods.
• Lead development of advertising and marketing assets across channels, serving as the point of contact for internal partners and external agencies.
• Provide senior creative leadership across initiatives, setting standards for quality, messaging, and execution, and approving final creative to ensure alignment with brand and strategy.
• Manage a portfolio of concurrent campaigns, balancing priorities, timelines, complexity, and risk to ensure on-time, on-brand delivery.
• Provide input into creative budget planning; manage assigned budgets and make tradeoffs to maximize impact and efficiency.
• Influence senior leaders and cross-functional partners to align marketing strategy, creative direction, and prioritization decisions.
• Stay current on marketing trends, creative best practices, and emerging technologies relevant to small business audiences.
• Operate with significant autonomy, setting priorities that align to business and marketing objectives
• Lead through ambiguity, defining direction for complex, undefined problems
• Exercise strong business judgment to influence outcomes at a strategic level
• Anticipate risks and proactively shape solutions across initiatives
• Recognized as a leader in creative marketing and a trusted advisor to senior stakeholders

Requirements

• Bachelor\'s degree, or equivalent work experience
• 10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred

• Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp\'s products and services
• Strong organizational, interpersonal and team building skills
• Excellent verbal, written and presentation skills
• Agility in thinking and delivery, along with proven ability to take direction in support of company goals
• Strong decision-making and problem-solving skills
• Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
• Proficient computer navigation skills using a variety of software packages
• MBA or equivalent markers of high achievement are a plus
• Experience using AI tools alongside traditional tools for creative, copy, strategy, imagery, and research is a plus.

Benefits

• Healthcare (medical, dental, vision)
• Basic term and optional term life insurance
• Short-term and long-term disability
• Pregnancy disability and parental leave
• 401(k) and employer-funded retirement plan
• Paid vacation (from two to five weeks depending on salary grade and tenure)
• Up to 11 paid holiday opportunities
• Adoption assistance
• Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law