Senior Marketing Manager, Seamless Connectivity at Spectrum | Stamford, CT | $96K/yr – $171K/yr

Spectrum

Senior Marketing Manager, Seamless Connectivity

Stamford, CT (On-site)

$96K/yr – $171K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive integrated offer strategy and launches for multi-product campaigns within Spectrum marketing.

Own the end-to-end offer planning, from strategy to go-to-market execution.
Must-have: 7+ years of marketing experience and launch leadership in consumer or multi-product settings.
Standout: Demonstrated ability to align cross-functional teams (Creative, Media, CRM) on unified messaging and roadmaps.

Job Description

Responsibilities

Define integrated offer strategies based on customer needs, competitive dynamics and business objectives
Translate strategic plans into actionable offer requirements with clear constructs, eligibility, pricing, messaging and positioning
Develop unified targeting, positioning and messaging frameworks to deliver a consistent value proposition across multiple product offers
Create offer-driven briefs that guide Creative, Brand, Media and CRM teams on goals, audiences, messaging and key tactics
Collaborate with cross-functional teams to ensure messaging consistency and strengthen portfolio storytelling throughout launches
Manage offer integrity by aligning naming conventions, compliance requirements and lifecycle management
Build, document and share offer frameworks, playbooks and enablement materials for clarity across partner teams
Develop annual and quarterly roadmaps to sequence launches and marketing programs across Internet, Mobile and Devices
Lead cross-functional teams to align deliverables, readiness requirements and operational plans for on-time launches
Oversee launch execution, manage workflows, resolve risks and drive go/no-go decisions

Requirements

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Bachelor’s degree or related discipline or equivalent experience
7+ years of marketing experience
Functions and thrives in a high velocity, complex, multi-product, and multi-segment launch environment
Ability to drive successful product and/or offer launches in consumer businesses
Strong strategic thinking skills and ability to rationalize multiple offers/products into a single value proposition to target audience
Significant experience with and ability to work within and lead creative, media, and CRM workstreams; able to partner across key marketing stakeholders

Preferred

MBA or master’s degree
10+ years across agency and corporate marketing teams
Deep experience in consumer businesses such as Internet, Mobile and Devices
Creative or marketing agency experience
Fortune 500 marketing experience

Benefits

a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.

Spectrum

Spectrum is a suite of advanced communications services offered by Charter Communications, Inc. (NASDAQ:CHTR), a leading broadband connectivity company available to more than 57 million homes and small to large businesses across 41 states. Founded in 1993, Charter has evolved from providing cable TV to streaming, and from high-speed Internet to a converged broadband, WiFi and mobile experience. Over the Spectrum Fiber Broadband Network and supported by our 100% U.S.-based employees, the Company offers Seamless Connectivity and Entertainment with Spectrum Internet®, Mobile, TV and Voice products. More information can be found at corporate.charter.com.

Founded in 1993

Stamford, Connecticut, USA

91K employees (4,675 in marketing)

jobs.spectrum.com