Responsibilities

• Own the annual tactical campaign strategy and integrated marketing roadmap for assigned executive communities and role-based portfolios.
• Develop data-driven marketing strategies/tactics that drive community growth, executive engagement, registrations, participation, and retention.
• Build audience-centric messaging and campaign frameworks tailored to the unique priorities of C-Level executives.
• Partner with Community Program and Content teams to align marketing programs with member acquisition, engagement, and growth priorities.
• Translate customer insights, behavioral data, market trends, and campaign performance into strategic recommendations that influence campaign direction, audience engagement, and growth opportunities.
• Lead the development and execution of multi-channel marketing campaigns across email, digital, social, content, event promotion, and emerging channels.
• Collaborate with Marketing Operations, Analytics, Content, Design, Digital Marketing, and Community teams to ensure flawless execution.
• Proactively identify opportunities to improve campaign performance through segmentation, testing, personalization, and optimization. Demonstrate initiative by challenging assumptions and driving continuous improvement.
• Analyze campaign results and make data-driven recommendations to improve engagement, registrations, net new leads and ROI.
• Serve as a player-coach within the Campaign Marketing team, providing guidance, mentorship, and best practices to Campaign Marketing Managers while helping elevate marketing excellence across the team.

Requirements

• 6+ years of experience in B2B campaign marketing, integrated marketing, demand generation, growth marketing, or related disciplines.
• Experience developing and executing audience-centric marketing strategies that drive measurable business outcomes.
• Demonstrated success marketing to executive or senior-level business audiences.
• Strong analytical mindset with the ability to translate data and customer insights into actionable marketing strategies.
• Experience managing complex, multi-channel marketing campaigns from strategy through execution and optimization.
• Experience leveraging audience insights, segmentation, and customer journey strategies to drive measurable business outcomes.
• Exceptional stakeholder management and cross-functional collaboration skills.
• Strong project management capabilities with the ability to manage multiple initiatives simultaneously.
• Excellent communication, presentation, and storytelling skills.
• Bachelor's degree or equivalent experience.

Preferred

• Experience marketing to CIO, CISO, CFO, CHRO, CSCO, CDAO, or other executive audiences.
• Background in subscription-based businesses, research organizations, professional services, membership organizations, or executive communities.
• Experience working in a highly matrixed, fast-paced organization.
• Familiarity with marketing automation, CRM, analytics, and campaign performance measurement tools.
• A strategic marketer who starts with customer understanding and builds campaigns around audience needs.