Responsibilities

• Voice & Publishing: - Own the publication rhythm and the mechanics behind it: Ghostwriting, editing and coaching to get what's in our leadership's heads onto the feed; cadence, amplification, employee advocacy, network growth and engagement to make sure it travels. The test is that the feed doesn't go quiet in the weeks the calendar gets busy. - Partner with product marketing, and put real customer stories in front of people: Use cases, case studies, industry pages and solutions documentation are theirs to own — you supply the raw material and own the format, where it lives, when it ships and how it gets found. Technical whitepapers you write together: they bring the evidence, you bring the structure and the reach. - Turn our point of view into published output: The blog, posts, essays, breakdowns, and the newsletter — the issues and the list behind it. Product marketing sets the argument and the Growth and GTM leads set the strategy; you decide what goes out, when, in what form, and on which channel. - Own the repurposing system: One insight or customer story becomes a post, a clip, a landing page section, a one-pager and a newsletter. When something performs, it gets re-cut rather than replaced. A good asset published once is a miss. Channels & Discovery: - Show up where our buyers already talk: Industry press, and the communities where retail and growth people actually argue, online and off. Read before posting, contribute before promoting. - Find the channels that aren't on this list yet: Reddit, trade press, wherever the evidence points. Each starts as a written hypothesis with a scope and a date. You report what you learned as precisely as what worked. - Build SEO and AEO from zero: Site architecture, schema, question and keyword mapping. When a Chief Growth Officer searches for their problem, or asks an AI assistant about it, Hilbert should be in the answer. Events & Community: - Design the rooms: Hosted events in our hub cities, one vertical at a time, putting customers, investors and industry leaders in the same place. You own the city, the guest list, the format and the follow-up. The output is a community inside each vertical and warm introductions that arrive without an ask. - Own Hilbert Space distribution, our videocast: Clips, promotion, publishing, audience growth. Production sits with a freelance editor and guests sit with our GTM team; your work starts once the episode is recorded. Conversion & Measurement - Build the conversion layer: Landing pages, tracking, lifecycle and nurture, and a clean handoff into sales. A form that goes nowhere is a channel that doesn't count. - Measure conversations, not traffic: We sell large, complex, long-cycle contracts, so the numbers that matter are account engagement and meeting acceptance, not clicks and form fills. Every experiment carries a hypothesis and a time box, and what fails gets killed out loud, so the team learns from it. Be AI-Native By Default - If a task is being done manually, your instinct is to ask why, and then build the system that does it. Research pipelines, drafting systems, distribution, reporting. Every GTM person at Hilbert works this way.

Requirements

• Experience: 5+ years in content or growth marketing, at least two of them marketing to enterprise or mid-market — long cycles, several stakeholders, nothing self-serve.

Preferred

• Even better if: - You've been employee #1–20 at an early-stage B2B company, and you know what building a function looks like before there's a team, a playbook, or an inbound pipeline to work with.
• - You’ve worked on retail, commerce, or data products.
• - You've run a video or media program and know what makes a format work over time.