Responsibilities

• Build & execute comprehensive marketing plans and corresponding tactical plans / programs to achieve organizational goals.
• Develop qualitative and quantitative data and experiences to segment and deeply understand current healthcare trends, test solutions, and prioritize opportunities.
• Utilize market knowledge to design and develop strategies and value messaging (clinical, economic, operational, strategic), collateral, tactics, and programs with demonstrated ROI.
• Assimilate market trends and their potential implications to current and future work/projects.
• Understand competition and develop competitive differentiation positioning strategy.
• Contribute to budget, resource allocation and financial planning for projects / programs with measured ROI to justify through multiple marketing / media channels (webinars, collateral, etc.)
• Work with Key Opinion Leaders to better understand how the da Vinci Surgical Systems are being utilized and determine how to communicate that value proposition to other customers.
• Develop and build KOLs by market segment with the goal of making Intuitive the preferred industry partner and increasing adoption of da Vinci surgery.
• Build relationships with key society members / leaders to establish a higher level of engagement to ensure Intuitive is seen as an integral partner in the healthcare space.
• Coordinate trade show activities, digital/website development, strategies, track/evaluate results and provide recommendations for future marketing promotions.

Requirements

• 12+ years’ experience in a medical device company in either Sales or Marketing with prior management level experience
• Bachelor’s degree or equivalent required; MBA preferred
• Minimum 2-year commitment to the role is required
• Ability to work effectively with Marketing and Sales leadership at the Director, VP-level, and Senior Executive leadership levels
• Cross-functional leadership skills are required
• Highly collaborative, thrives in a One Team Culture
• Results-driven attitude & a resolve to win; must be self-directed with the ability to work with minimal supervision
• Excellent executive-level presentation skills
• Demonstrated track record of KOL development
• Strong desire to work directly with all da Vinci Program hospital Key Stakeholders to collect and present clinical and economic data