Responsibilities

• Develop and execute integrated marketing campaigns for concerts, comedy, family entertainment, community events, and other non-tenant programming at the Kalamazoo Event Center.
• Manage the media and promotional execution of those campaigns, including advertising placements, media buys, promotional partnerships, and paid and trade opportunities across digital and traditional channels to maximize reach, ticket sales, and return on investment.
• Serve as a key member of the venue's opening team, activating pre-opening marketing plans, audience development initiatives, and launch campaigns leading up to the Fall 2027 opening.
• Build and maintain strong relationships with building tenants, promoters, touring partners, artist representatives, media partners, community organizations, tourism stakeholders, and strategic business partners.
• Assist in annual marketing planning, campaign strategy, event marketing calendars, budget management, and performance reporting for assigned entertainment and community programming.
• Oversee the development of creative assets including advertising, digital content, video, signage, email campaigns, social media, and promotional materials while ensuring brand consistency.
• Collaborate closely with booking, ticketing, sponsorship, premium sales, guest experience, operations, and leadership to ensure seamless execution of event marketing plans.
• Collaborate with members of the Greenleaf Hospitality Group marketing team on enterprise campaigns and cross-promotional opportunities that support entertainment programming and elevate awareness of the Kalamazoo Event Center.
• Identify opportunities to leverage concerts, special events, and entertainment programming to strengthen awareness of both the Kalamazoo Event Center and Greenleaf Hospitality Group.
• Identify new audience development opportunities through community partnerships, grassroots initiatives, influencer collaborations, tourism partnerships, and regional outreach.

Requirements

• Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field (or equivalent experience).
• 6–8+ years of progressive marketing experience within live entertainment, sports, hospitality, tourism, destination marketing, or venue marketing.
• Demonstrated success leading integrated marketing campaigns from strategy through execution with measurable business results.
• Experience managing advertising budgets, media planning, agency relationships, and paid media campaigns.
• Strong strategic thinking with the ability to balance long-term planning with day-to-day execution.
• Excellent project management and organizational skills with the ability to lead multiple high-profile initiatives simultaneously.
• Outstanding written, verbal, and presentation skills.
• Proven ability to build trusted relationships with executive leadership, promoters, media partners, agencies, sponsors, community organizations, and other key stakeholders.
• Strong understanding of digital marketing, CRM, social media, email marketing, paid media, website management, marketing analytics, and audience development strategies.
• Self-motivated, collaborative, and comfortable working in a fast-paced environment with evolving priorities.

Preferred

• Experience marketing concerts, festivals, performing arts, sports, or other live entertainment properties.
• Experience working directly with promoters, touring productions, artist management, or ticketing platforms.
• Experience launching a new venue, destination, entertainment property, or major brand initiative.
• Experience negotiating advertising partnerships, media trade agreements, and promotional collaborations.
• Familiarity with venue operations and the live entertainment industry.
• Experience working with agencies, creative partners, or cross-functional marketing teams.