Content Producer
Later
Boston, MA (Remote)
$80K/yr - $95K/yrIn-houseFull-timeMid level2+ years exp.
2 hrs ago
Senior Marketing Manager, Emerging Platforms & Content
New York City, NY (Hybrid)
$104K/yr – $175K/yrSenior LevelFull time
Posted 2 weeks ago
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Job Summary
Own the emerging platforms and content roadmap that will define how we acquire and engage members across channels, using AI-powered search, content ecosystems and new platforms to scale performance marketing.
- Emerging Platforms & Content: Define the operating rhythm, cross-channel coordination, and strategic direction for new acquisition channels and content engines.
- Experimentation & Scale: Build integrated roadmaps and scale testing to shape the future of performance marketing.
- Audience & Metrics: Align with member-centric goals and measure impact on demand and engagement across the lifecycle.
Job Description
Responsibilities
- The U.S. Consumer Marketing team (USCM) is part of the U.S. Consumer Services Group and is responsible for making Membership essential by creating and delivering world-class marketing for our differentiated products and services that drives demand and inspires engaged Card Members across the customer lifecycle.
- The Prospect, Partner & Customer Growth (PPCG) team delivers member-centric performance marketing that fuels this success by gaining share of premium demand, deepening Card Member engagement, and marketing premium partnerships and products that deliver differentiated membership experiences.
- As consumer discovery rapidly evolves, the way customers find, evaluate and choose products is changing.
- AI-powered search, LLMs, agentic experiences, content ecosystems and emerging platforms are reshaping the customer journey, creating new opportunities to reach prospective customers.
- The Senior Marketing Manager, Emerging Platforms & Content will help define the operating rhythm, cross-channel coordination and strategic direction for emerging acquisition platforms and content across Prospect.
- This role will develop integrated roadmaps, coordinate experimentation scale strategies that will define the future of marketing.
- This is an ideal opportunity for a marketer who thrives in ambiguity, enjoys building from the ground up and is excited by shaping the future of performance marketing.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% Company Match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
American Express
At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus
