Responsibilities

• Own campaign delivery — Drive end-to-end execution of major campaigns in market, from brief through to post-campaign analysis
• Scale regionally — Ensure central creative and media planning is adapted to account for local markets, ensuring cultural relevance and nuance without losing brand integrity
• Represent DAZN locally – Build and maintain relationships with key stakeholders in local markets, including teams, league, and media partners
• Build high-impact partnerships — Identify and activate partnerships across media, talent, social, and influencer channels to drive awareness and acquisition
• Optimise relentlessly — Use performance data to continuously improve channel efficiency, audience targeting, and ROI across paid, owned, and earned media
• Collaborate cross-functionally — Work closely with creative, insights, product, and commercial teams globally to sharpen messaging, placement, and timing
• Establish best practice — Develop a proven, repeatable go-to-market playbook that sets the standard for how DAZN launches new regional US sports rights

Requirements

• 5+ years of experience in integrated growth marketing, ideally within sports, media, entertainment, or subscription-based businesses
• Proven track record managing budgets and holistic integrated marketing programs
• Deep understanding of multi-channel marketing strategy, including paid media, CRM, SEO/SEM, and social platforms
• Strong analytical mindset — comfortable interpreting performance data and translating insight into action
• Experience driving measurable results across acquisition, engagement, and lifecycle marketing
• Background in a fast-paced, subscription-led, content, or entertainment business
• Excellent cross-functional communication and stakeholder management skills, including direct reports and external agency partners
• Passion for sport — you don't need to be a hockey or basketball expert on day one, but genuine enthusiasm for the world of sport matters here

Benefits

• Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You’ll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.