Responsibilities

• The Sr. Manager, VS & VSB CRM is responsible for developing and executing the VS & VSB customer lifecycle strategy and guiding the activation of key customer experiences across owned channels to achieve annual, seasonal, and quarterly customer goals, specifically focused on existing customer engagement and retention.
• Cross-functional partnership and data sharing, identifying customer behavior trends and opportunities, turning insights into actionable strategies that increase customer value and longevity.
• Maintaining marketable customer file growth and file health.
• Translate insights into clear, data-driven strategies that improve onboarding, activation, engagement, retention, and reactivation across channels in support of the identified customer goals.
• Support presentation of insights and recommendations to leaders, cross-functional partners, and direct reports to ensure insights are deeply understood, accurately interpreted, and effectively leveraged for activation.
• Drive ongoing focus on marketable customer file growth and overall file health.
• Partner with Loyalty / VSCC team on specific activations in support of Victoria’s Secret & Victoria’s Secret Beauty customer goals.
• Partner with Finance team on seasonal and yearly budget recommendations, utilizing MMM and campaign hindsights and trends to inform. Management of invoice approvals while partnering with cross-functional teams to identify opportunities to maximize ROI.
• Lead app wave offer strategy and partner with App team on total App strategy.
• Lifecycle Program Support: Develop and operationalize ongoing CRM execution framework to support entire CRM landscape, inclusive of connected triggers, journeys, promo detox initiatives, and tie-ins to daily marketing and select brand moments.

Requirements

• Bachelor’s degree in marketing, Business, Analytics, Economics, or related field.
• 5–7 years of experience in CRM, lifecycle marketing, marketing analytics, or customer insights.
• Strong analytical skills and strategic thinking skills with proven experience in an innovative space.
• Experience developing and managing a pre-season budget; with optimizations in-season
• Direct experience with CRM owned marketing drivers (Email, Push, SMS, Direct Mail)
• Ability to translate data into strategic recommendations.
• Strong communication and storytelling skills.