Own multi-property hospitality marketing with omni-channel leadership, owning guest engagement, and revenue-linked campaigns across ops and F&B; coordinate with sales and external partners, and steer budgets and events through a unified brand.

• The Senior Marketing Manager is responsible for developing, executing, and overseeing strategic marketing plans across multiple properties and outlets.
• This includes managing the marketing teams at each hotel, ensuring alignment with corporate objectives, and driving brand awareness, guest engagement, and revenue growth.
• The role encompasses leadership over marketing managers, marketing associates, and marketing coordinators, and collaboration with operations teams, vendors, and community partners.

• Lead, mentor and support Marketing Curators, providing strategic direction and ensure that all marketing channels are cohesive and adhere to an omni-channel marketing approach.
• Foster collaboration between marketing, sales, operations, and F&B teams to ensure alignment on marketing initiatives and timely deliverables.
• Develop and execute comprehensive marketing plans tailored to the needs of each property while aligning with corporate marketing goals.
• Regularly review marketing strategies, assessing performance, identifying opportunities, and implementing innovative solutions to enhance guest engagement and revenue.
• Manage marketing budget and resources effectively, ensuring maximum efficiency and effectiveness in all marketing activities.
• Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Report on overall marketing efforts routinely.
• Lead property marketing meetings routinely.

• Supervise the development and execution of social media strategies, ensuring high-quality content and consistent engagement across platforms.
• Monitor and analyze digital marketing metrics (e.g., website traffic, social media engagement) to refine campaigns and achieve marketing goals.
• Report on paid advertising performance.
• Oversee website content to ensure timely updates, accuracy, and content improvements.
• Work with revenue and leadership team to create strategic, seasonal hotel packages designed to highlight property USPs.
• Lead initiatives to grow brand visibility in local markets through targeted campaigns, partnerships, and PR efforts.
• Identify and develop relationships with local partners, including media, local businesses, community organizations and community VIPs.
• Oversee local advertising strategy, creative deliverables and ROI.