Responsibilities

• Own end-to-end planning, execution, and measurement of events that meaningfully contribute to Meadow’s brand perception and sales pipeline.
• Establish a clear, prioritized events calendar that supports our pipeline goals.
• Establish a full-funnel view of every event, including attendance, meetings, pipeline sourced, pipeline influenced, and revenue contribution.
• Deliver a consistent, high-quality Meadow presence at every conference — on-brand, well-staffed, and producing measurable outcomes.
• Build a webinar program that generates qualified leads and advances Meadow’s thought leadership in higher education.
• Build a strong cross-functional partnership between Marketing and Sales — and with other teams, as needed.
• Elevate Meadow’s reputation as the host of our industry’s best events.
• Own ideation, production, and measurement of content that engages our prospects and customers, and support telling stories of how schools use Meadow to transform the student financial experience on social media

Requirements

• 4-6+ Years of Experience in Marketing, with Meaningful Exposure/Focus on Events
• Experience at an Early Stage Startup
• Builder Mindset: High Agency x High Urgency
• You own problems end-to-end
• Data-Driven and Outcomes Focused
• You understand how programs connect to revenue
• You can speak credibly about top-of-funnel metrics and pipeline contribution
• Project & Stakeholder Management Skills
• You are detail-obsessed, organized, and calm under pressure when managing multiple projects and work streams at once
• You have a track record of success communicating and collaborating with internal and external stakeholders

Preferred

• Experience in B2B/Enterprise SaaS, FinTech, and/or Higher Education
• Experience Producing a Wide Range of Events (Large Conferences + Intimate Gatherings)
• Experience Piloting AI-Enabled Workflows for Event Personalization, Follow-Up, Logistics

Benefits

• Competitive Salary
• Competitive Equity
• 401(k) Retirement Savings Plan
• Subsidized Medical, Dental, and Vision Insurance (with HSA & FSA Plans Available)
• Flexible Paid Time Off
• Paid Company Holidays
• Paid Parental Leave
• 1-2 Onsites Per Year
• Membership in an Ambitious, Kind, No-Drama Team