Responsibilities

• Create long term and short-term strategies to drive growth via new customer acquisition and customer engagement for Consumables
• Use data and insights to develop a deep understanding of the drivers of customer purchase behavior (acquisition) and customer activation (engagement) and translate those insights into innovative customer campaigns and promotions
• Plan and execute high visibility media and merchandising campaigns that inspire customers and drive new customer growth and sales
• Lead strategy and execution of new marketing tactics to drive engagement and conversion
• Create innovative internal and external partnerships to drive organic visibility and traffic for the category
• Develop and execute financial investment plans in collaboration with Finance partners; establish measurement and review processes
• Partner with Central Teams to identify and reapply best practices to expand reach and secure resourcing for new test and learn opportunities in paid, owned and earned media channels.
• A day in the life Each day in Consumables Marketing is focused on creating the best customer experience for our shoppers by creating strong merchandising and traffic driving marketing programs, partnering with category stakeholders to deliver their vision.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches
• Bachelor's degree

Preferred

• Experience using any of SQL or other analytical tools for conducting data analysis
• Experience with customer segmentation, profiling, and targeting

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• and parental leave