Responsibilities

• Content Production - Own the content engine: set the editorial strategy and calendar, define the briefing and review process, and build the workflows that let contributors produce consistently at scale. - Direct content support and creative resources to deliver assets on time and on brand. - Partner with Product Marketing on the production of customer stories, sales collateral, and launch content. - Maintain a central content library and ensure version control and brand consistency. Website Management - Serve as the day-to-day owner of the company website, including content updates, page builds, landing pages, and ongoing maintenance. - Coordinate with the design/creative agency on UX, design, and landing page creative. - Manage SEO hygiene, site performance, and analytics instrumentation. - Ensure the site stays current, on-brand, and aligned with active campaigns and launches. Events - Source, plan, manage, and execute the full calendar of marketing events (trade shows, conferences, webinars, field events, and customer gatherings) from concept through post-event follow-up. - Own event logistics end to end: budgets, timelines, vendor and venue management, registration, staffing, collateral, and on-site execution. - Capture, route, and report on event-sourced leads and pipeline. - Measure event ROI and continuously refine the event mix based on performance. Marketing Operations - Own marketing’s use of our marketing automation and CRM platform, serving as the go-to owner for building effective marketing lists, audience segmentation, and data-driven targeting. - Build and maintain marketing automation: workflows, nurture sequences, email programs, forms, and landing pages. - Own marketing data hygiene, list quality, segmentation logic, and email deliverability so outreach reaches the right people and performs. - Own the marketing reporting and attribution infrastructure (clean data and reliable dashboards) in coordination with Demand Generation, who owns the pipeline and revenue narrative. - Support the evaluation, selection, and migration of martech/CRM tools as the stack evolves, and partner with the DemandGen on platform governance (clear ownership of configuration, objects, and settings across marketing and sales ops). Campaign Execution & ABM Support - Operationalize multi-channel and ABM campaigns designed with Demand Generation, building the target-account lists, audiences, sequences, and tracking that bring them to life. - Execute campaign setup, QA, launch, and reporting across channels. - Provide the marketing-execution horsepower that lets Demand Generation focus on strategy, targets, and pipeline. Vendor Coordination - Act as the primary point of contact and project manager for external partners: the design/creative agency, PR/communications agency, freelancers, and event vendors. - Manage scopes, timelines, deliverables, and budgets across vendors to keep work on track. - Maintain vendor relationships and ensure work meets quality and brand standards.

Requirements

• 6+ years in marketing, ideally in a B2B or technology environment, spanning both program/creative execution and marketing operations.
• Comfortable owning a marketing automation/CRM platform (we currently use HubSpot): building lists, segmenting audiences, automation, and reporting. This is an important part of the role, but we’re hiring a rounded marketer, not a pure martech specialist.
• Strong content instincts and the ability to manage production across writers, designers, and freelancers.
• Hands-on experience with website/CMS management.
• Proven track record managing events end to end, including logistics and budgets.
• Strong project management skills with the ability to juggle multiple workstreams and deadlines simultaneously.
• Experience coordinating external agencies, freelancers, and vendors.
• A self-starter who thrives in a lean, fast-moving team and is comfortable building process from scratch
• Experience evaluating, migrating, or standing up a new CRM or marketing automation platform.
• Platform certifications (e.g., HubSpot, Marketo, Salesforce).

Benefits

• Health & Wellness — Medical, dental, and vision coverage for you and your dependents, with multiple plan options to fit your needs. Telehealth access included.
• Financial Protection — Life insurance, long-term disability, flexible spending and health savings account options, and supplemental insurance coverage.
• Savings & Retirement — 401(k) with company match to help you build long-term financial security.
• Time Off — Flexible PTO, sick time from day one, paid holidays, and paid short-term disability and parental leave options.
• Support & Extras — Employee Assistance Program (EAP) with free counseling and work-life resources, legal services, pet insurance and discount plans, and access to an employee discount center.
• Benefits described above are subject to change. Official plan documents govern all coverage details and eligibility requirements.