Responsibilities

• Own Marketing’s contribution to the Growth Marketing Reporting Framework — tracking funnel metrics from awareness through opportunity creation, ensuring data accuracy across Salesforce, Pardot, BI platforms, and Google Analytics.
• Partner with IT Data and Analytics and Sales Ops Analytics to deliver integrated, full-funnel reporting that connects marketing activity to revenue outcomes.
• Identify performance trends, anomalies, and optimization opportunities across paid media, email, web, and regional marketing programs; translate findings into clear recommendations for marketing leadership.
• Develop and maintain executive-ready dashboards and scorecards in Salesforce or other BI platforms; ensure Growth Marketing leadership has real-time visibility into KPIs without manual intervention.
• Build and maintain a consistent measurement framework for campaign performance including attribution modeling appropriate for long, complex K-12 buying cycles.
• Own UTM and tracking standards across all paid and owned channels — define, document, and enforce the framework to ensure consistent campaign attribution and source reporting.
• Execute contact database segmentation in Pardot/Account Engagement, supporting demand generation, ABM, and nurture programs with clean, targeted audiences.
• Own data hygiene protocols — establish and enforce standards for lead data normalization, deduplication, field governance, and source tracking across Salesforce and Pardot.
• Audit existing marketing data infrastructure; identify gaps and redundancies; lead remediation in partnership with IT and Sales Ops to eliminate duplicative work.
• Serve as Growth Marketing's primary liaison to IT Data and Analytics and Sales Ops Analytics; align on shared data models, pipeline definitions, and reporting cadences.