Senior Marketing Coordinator/ Marketing Coordinator at Highlight | Madison, WI

Highlight

Senior Marketing Coordinator/ Marketing Coordinator

Madison, WI (Hybrid)

Salary Not AvailableSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own cross-portfolio marketing strategy and multi-channel campaigns, turning audience segmentation and data-driven insights into integrated plans and tangible collateral across channels.

Strategy & Planning: Define portfolio-level marketing strategies and cohesive briefs with clear requirements and timelines.
Digital Campaigns: Design and optimize sophisticated campaigns using Marketing Cloud, SMS, and other digital tools.
Measurement & Improvement: Run KPI analyses and A/B tests to drive program performance and actionable recommendations.

Job Description

Responsibilities - Manages strategy development and marketing plans for several portfolio teams. - Develops integrated marketing plans across digital, print, publications, social, and other marketing mix elements and ensure seamless integration across channels. - Explores and seeks out opportunities for sophisticated digital campaigns using Marketing Cloud, SMS, and other digital platforms. - Reviews and advises on creative marketing materials. - Delivers appropriate business rationale and analysis to support specific program/event/communication opportunities. - Identifies target audiences and develops segmented criteria for marketing communications. - Works collaboratively with partners to develop comprehensive project, program, and tactical briefs. - Coordinates the development, production, and delivery of marketing collateral. - Works collaboratively with partners to establish and communicate project requirements, priorities, and schedules. - Managing dozens of projects at one time.

Highlight

4.4 Glassdoor

Highlight is an award-winning, 100% employee-owned federal government contractor dedicated to providing diverse IT and professional services across Health, Homeland, and Defense agencies. We are appraised as a CMMI DEV Level 3, CMMI SVC Level 3, self-assessed CMMC level 3, ISO 9001, ISO 20000, ISO 27001, ISO 44001, and ISO 56002 certified company to ensure effective and efficient delivery every time.We were founded in 2008 from our founder's kitchen table with a mission to create impactful solutions for federal agencies and rewarding career opportunities for our employees. Since then, our company has evolved to deliver on that vision.For over 15 years, we have powered their missions with the perfect blend of strategic operational insight and cutting-edge technology. Our team thrives at the intersection of mission objectives and technology solutions. We leverage our deep experience in delivering professional mission services to gain a unique understanding of your needs. This, combined with our expertise in technology practices, fuels our ability to craft tailored solutions that propel your mission forward.

Founded in 2008

Fairfax, Virginia, USA

160 employees (9 in marketing)

www.highlighttech.com

88% recommend to a friend

90% CEO approval