Inovalon marketing role driving multi-channel demand-gen and brand campaigns within a cross-functional team.

Responsibilities

• Partner with business unit leadership, Product Marketing, and other stakeholders, to strategize, develop, and execute integrated marketing campaigns and programs that align with corporate goals and market demands.
• Lead the planning, execution, and optimization of demand generation and brand awareness campaigns across multiple channels, including digital, content marketing, email, social media, and paid media.
• Conduct market research and analyze consumer behavior, trends, and competitive landscapes to identify opportunities for growth and differentiation.
• Manage campaign timelines, resources, and budgets, ensuring on-time and cost-effective delivery while maximizing ROI.
• Collaborate across various groups, including Product Marketing, Content Hub, Corporate Communications, social media, Sales, and other related functions to ensure messaging consistency and strategic alignment.
• Think creatively to develop innovative ideas to attract and retain customers.
• Monitor and analyze campaign performance data, providing actionable insights and recommendations for continuous improvement.
• Optimize SEO, PPC, and paid media strategies to maximize visibility, engagement, and conversion rates.
• Regularly report campaign performance, insights, and ROI to senior leadership and key stakeholders.

Requirements

• Must be local to Atlanta or Nashville
• Minimum five years of experience in marketing campaign development and execution, with strong track record in demand generation and revenue-driven marketing.
• Proven experience in B2B marketing, preferably with technology platforms, SaaS, or healthcare-related industries.
• Proficiency in MS PowerPoint, MS Excel, and MS Word with the ability to create compelling presentations and reports
• Strong analytical skills with the ability to interpret complex data, measure campaign effectiveness, and adjust strategies accordingly.
• Excellent communication, storytelling, and stakeholder management skills, with the ability to influence and drive alignment.
• A strategic thinker with high energy, initiative, and the ability to thrive in a dynamic environment.
• Demonstrated experience in managing multiple complex projects, prioritizing tasks, and delivering results on time and within budget
• Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.
• Travel for this position will be up to 5% domestically.

Benefits

• Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.