Senior Marketing + Brand Strategist at Pence Media Group | Carmel, IN

Pence Media Group

Senior Marketing + Brand Strategist

Carmel, IN (Hybrid)

Salary Not AvailableSenior Level10+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead integrated brand and marketing strategy for agency clients, guiding positioning, messaging, and multi-channel campaigns.

Own development of brand and marketing strategies for assigned accounts
10+ years in marketing strategy and brand leadership
Proven ability to manage multiple clients and cross-functional teams

Job Description

Responsibilities

BRAND STRATEGY + POSITIONING: Lead the development of brand strategies that define and strengthen client market positioning
BRAND STRATEGY + POSITIONING: Develop brand messaging frameworks that clarify voice, narrative, and differentiation
BRAND STRATEGY + POSITIONING: Guide clients through brand discovery, positioning exercises, and strategic messaging development
BRAND STRATEGY + POSITIONING: Ensure brand consistency across campaigns, content, and marketing channels
BRAND STRATEGY + POSITIONING: Collaborate with PMG leadership to align brand strategy with communications and public relations initiatives
BRAND STRATEGY + POSITIONING: Identify opportunities to strengthen brand visibility through integrated storytelling and strategic marketing initiatives
BRAND STRATEGY + POSITIONING: Provide proactive strategic counsel on brand, marketing, and audience engagement trends
MARKETING STRATEGY + CAMPAIGN DEVELOPMENT: Develop and oversee integrated marketing strategies aligned with client growth and visibility goals
MARKETING STRATEGY + CAMPAIGN DEVELOPMENT: Plan and execute multi-channel campaigns across digital, content, social, and paid media platforms
MARKETING STRATEGY + CAMPAIGN DEVELOPMENT: Create marketing roadmaps that guide quarterly and annual campaign priorities

Requirements

Bachelor’s degree in marketing, communications, business, public relations, or related field
10+ years of experience in marketing strategy, brand strategy, digital marketing, or integrated campaign leadership
Demonstrated experience developing and executing multi-channel marketing campaigns
Strong understanding of brand positioning, messaging development, and audience targeting
Experience building marketing strategies that integrate digital, content, paid media, and PR visibility
Proficiency with digital marketing platforms including social media, email marketing, content management systems, and analytics tools
Strong understanding of marketing analytics and performance measurement
Experience working with marketing automation and CRM tools such as HubSpot, Salesforce, or similar platforms
Exceptional written and verbal communication skills
Strong client-facing experience with the ability to present strategy and recommendations with executive presence

Preferred

Agency, consulting, or strategic communications experience is strongly preferred

Benefits

Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break)
Flex Days to support community involvement, remote work, or mental reset
Monthly Cell Phone + Gas/Commute Stipend
Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis, and autonomy to manage your work/life blend
Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support
Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment
A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate
Employee philanthropy program

Pence Media Group

Pence Media Group (PMG) is a full-service public relations, branding and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2025, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025. PMG’s client roster includes start-ups, small to medium businesses and Fortune 500 companies, including American Dairy Association Indiana, Anthony’s Chophouse, Church Church Hittle + Antrim, Conner Prairie, Crystal Signature Events, Hancock Health, He Knows Your Name, International Association of Fire Chiefs, Indiana Golf, Lucas Oil Products, National FFA, Pluie, Riley Children’s Foundation, Rohrman Automotive Group, Tiffany Skilling Interiors, and Volunteers of America Ohio & Indiana.

Founded in 2017

Carmel, Indiana, USA

21 employees (18 in marketing)

www.pencemediagroup.com