Senior Marketing Analyst

Irvine, CA (On-site)

$110K/yr – $160K/yrSenior Level3+ years expFull time

Posted 12 days ago

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Job Summary

Lead the development and execution of marketing measurement and analytics programs across channels to drive optimization and ROMI, while defining KPIs and models to guide cross-channel decisions.

Own end-to-end measurement framework across digital and offline channels
Build analytics models and ad hoc reports to support marketing decisions

Job Description

Responsibilities

Define, develop, and deliver marketing measurement approach for cross-channel digital and offline marketing analytics and reporting. This will include the measurement of end-to-end effectiveness across channels and media.
Track and report the ROI of marketing activities including offline, SEO, paid search, display, social, remarketing, CRM, etc.
Develop quantitative analysis, ad hoc reports, and models to support marketing decision making. Analysis areas might include (but not limited to) Customer 360, retention, lifetime value, ROMI.
Track and report on web analytics and use insights to craft a funnel of AB tests and optimization opportunities.
Analyze visitor level data to understand user behavior across marketing channels.
Develop and help enhance existing audience pool using 1st, 2nd and 3rd party DMP data sets that add value for cross channel marketing and retargeting programs.
Manage and improve governance around tagging and taxonomy needed to execute and track digital campaigns.
Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
Adheres to University policies and procedures and conducts job responsibilities in accordance with the standards set out in the University's Code of Ethical Conduct, Compliance Agreement, Sexual Harassment Policy or any of its policies and procedures, applicable federal and state laws, and applicable professional standards.
Maintains regular and timely attendance, reports to work as scheduled and assures time worked and/or time-off is recorded properly.

Requirements

Bachelor's degree in Statistics, Economics, Marketing, Mathematics, or a related field.
3+ years of experience in digital marketing analytics.
Experience with analytics setup, analysis, reporting, recommendations, and strategy.
Experience defining goals and KPIs.
Experience with analytics tools, preferably Adobe Analytics or Google Analytics.
Strong Excel and SQL Skills.
Experience in creating data visualization (ex: Tableau and/or Power BI).
Statistical and data analysis/modelling skills (e.g. significance testing, regression modelling, etc.).
Experience building multi-touch attribution models/algorithms.

West Coast University, Inc.

Since its founding more than a century ago, in 1909, West Coast University has steadily evolved into a leading education institution. Constantly innovating to bring you new and engaging ways to learn, WCU has grown to include six campuses in California, Texas, and Florida, as well as a variety of online programs and a network of more than 50,000 alumni. Through programs in nursing, healthcare and business — ranging from bachelor’s to doctorates — West Coast University seeks to make education accessible to anyone, helping prepare a generation of capable and passionate professionals. Our programs aim to provide you with the flexibility you need to earn your degree, while leveraging technology designed for modern students. WCU enhances your learning experience through tools such as technologically advanced simulation centers, original shows, its Skills Labs, YouTube series, and more. For more information on WCU’s programs and/or start dates, please visit https://westcoastuniversity.eduWest Coast University also has nearly 2,000 faculty and associates. For list of open positions, please visit https://jobs.westcoastuniversity.edu/

Founded in 1909

Irvine, California, USA

2.3K employees

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