Responsibilities

• Lead reporting and analytics efforts across marketing initiatives and channels supporting acquisition, engagement, awareness, and growth strategies.
• Establish comprehensive measurement strategies, including learning agendas, KPIs, benchmarks, reporting methodologies, and data sources.
• Develop measurement frameworks that connect marketing activity to meaningful business and customer outcomes.
• Analyze customer, campaign, web, and behavioral data across complex and disparate data sources.
• Conduct advanced analyses, including channel attribution, predictive modeling, ROI analysis, and performance forecasting.
• Develop analytics strategies that map customer journeys from initial engagement through conversion and downstream outcomes.
• Identify trends, opportunities, and performance gaps and translate findings into actionable recommendations.
• Develop and implement testing and optimization strategies to improve marketing effectiveness.
• Evaluate campaign performance and identify opportunities to improve audience engagement, conversion, and return on investment.
• Monitor emerging digital marketing, analytics, measurement, and attribution trends and recommend opportunities for innovation.

Requirements

• Education: Bachelor's degree; Master’s preferred.
• Experience: Minimum of 7 years of experience in a role that focuses on leveraging analytical and reporting tools and advanced analytics methodologies, including but not limited to Tableau, Google Analytics, and Data Studio.
• Licensure/Certification: None.

Benefits

• Comprehensive Benefits Package: Medical, Dental, and Vision Insurance
• Paid Time Off, Long-term and Short-term Disability, Retirement Savings
• Health Saving Plans, and Flexible Spending Accounts
• Certification and education support
• Generous Paid Time Off