Responsibilities

• Partner with Data Engineering to optimize data tracking/quality and drive data warehouse improvements;
• Finding innovative ways to use proprietary data for advanced analytics and marketing strategy purposes;
• Apply expertise in quantitative analysis and data visualization to tell the story behind the numbers and provide recommendations to media strategists and leadership;
• Support the planning, designing, and analysis of various types of channel or platform level incrementality tests;
• Design and analyze various types of A/B tests to drive improvements;
• Translating business requirements into engineering requirements and coordinating with Data Engineering to build out the solutions;
• Develop standardized and ad hoc reports to inform business decisions, with an emphasis on automation and scalability;
• Develop insights that can be used to drive optimizations across all channels;
• Maintain a detailed understanding of all marketing data sources and legacy queries for effective data analysis;
• Working across different teams and stakeholders, both internal and external;

Requirements

• 5+ years of experience
• Flexibility to deal with rapidly changing, time-constrained projects;
• Effective communication skills to present information to technical and non-technical audience;
• Knowledge of and curiosity to stay current on industry analytical trends;
• Experience developing and maintaining reports in like Tableau, Datorama, Looker Studio, or other related data visualization tools;
• Experience working with data from marketing platforms such as Google Ads, Meta, Instagram, YouTube, LinkedIn, etc.
• Strong interpersonal, analytical, and organizational skills.
• Working knowledge of the customer acquisition, re-engagement and retention processes are all preferred.
• Familiarity with awareness, consideration and conversion marketing methods;
• Capable of communicating and inspiring strong collaboration;

Benefits

• Competitive and equitable pay, 401k matching, and bi-annual bonus eligibility
• Flexible PTO and Half-Day Fridays
• Philanthropic Efforts and Paid Time Off to Volunteer
• Fully covered medical, dental, and vision insurance
• Annual Wellness Stipend
• Currently a hybrid work environment with stunning NYC & Dallas offices
• Suite of parental benefits, including generous paid leave, 529 scholarship fund, Milk Stork, and fully stocked mother’s room