Senior Marketing Analyst

Bethesda, MD (On-site)

$122K/yr – $190K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and execute analyses from data sourcing to delivering actionable insights, shaping methods, stakeholder communication, and mentorship across multiple projects.

  • Lead end-to-end analyses and ensure rigorous QA
  • Translate findings into actionable business recommendations
  • Help improve analytics workflows and knowledge sharing

Job Description

Responsibilities

  • Independently source, evaluate, and combine relevant datasets, understanding data definitions, tradeoffs, limitations, and appropriate use cases.
  • Apply robust analytical techniques such as cohort analysis, segmentation, trend analysis, and driver analysis to assess performance and identify insights.
  • Select appropriate analytical methods based on business context rather than defaulting to preexisting approaches.
  • Break down ambiguous or loosely defined requests into structured analytical plans and collaborate with stakeholders when requests are not well scoped or analytically sound.
  • Perform strong self QA, including validation of logic, assumptions, joins, filters, and calculations, ensuring accuracy prior to stakeholder delivery.
  • Document analytical work to support reproducibility, transparency, and knowledge sharing.
  • Develop clear, decision-oriented narratives that highlight insights, implications, and recommended next steps — not just data outputs.
  • Present findings to stakeholders, field questions, and explain assumptions, limitations, and tradeoffs in a clear and professional manner.
  • Manage multiple analyses or projects concurrently by setting realistic timelines, proactively communicating risks, and adjusting priorities as needed.
  • Provide technical mentorship to entry-level or less experienced analysts, sharing best practices in data sourcing, analysis, and documentation.

Requirements

  • Bachelor’s degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar).
  • 5+ years of experience in marketing analytics, embedded analytics, or a closely related analytical role.
  • Expert level SQL with experience writing complex queries and working across multiple data environments.
  • Advanced proficiency in Excel and business intelligence tools (e.g., Power BI, Tableau) as a power user—able to interpret dashboards, validate metrics, and translate business needs into clear dashboard/reporting requirements for a Business Intelligence team.
  • Demonstrated ability to independently execute analyses, select appropriate methodologies, and deliver actionable insights to business stakeholders.
  • Strong written and verbal communication skills, with the ability to translate complex analysis into clear, stakeholder appropriate messaging.

Preferred

  • Master’s degree in related field (Business Analytics, Statistics, Econometrics, Quantitative Marketing, or similar)
  • 7+ years of experience in marketing analytics or a closely related analytical role.
  • Certifications in related analytical methods and tools (Google Data Analytics Certificate, Microsoft Excel Associate, Tableau Desktop Specialist, Microsoft Certified: Power BI Data Analyst Associate, or similar)
  • Demonstrated experience supporting Marketing teams with measurement, experimentation, and performance analytics across multiple channels and KPIs.
  • Demonstrated experience producing analytics across Marketing domains such as Performance Media, Brand Media, CRM, Strategy, and Creative.
  • Experience influencing data governance, metric standardization, or analytical best practices across teams.
  • Exposure to marketing measurement approaches such as media mix modeling, attribution, or experimentation.
  • Prior experience serving as a strategic analytics advisor alongside marketing, growth, or product teams.
  • Experience using AI tools to improve workflow productivity (e.g., accelerating research, summarization, analysis, documentation, and automation).
  • Experience in Property & Casualty (P&C) insurance is preferred.
GEICO logo

GEICO

GEICO (Government Employees Insurance Company) offers a variety of insurance such as vehicle, property, business, life, umbrella, travel, pet, jewelry and more. The company, which was founded in 1936, is the third-largest auto insurer in the United States and insures vehicles in all 50 states and Washington, D.C. GEICO, a member of the Berkshire Hathaway family of companies, constantly strives to make lives better by protecting people against unexpected events while saving them money and providing an outstanding customer experience. Visit geico.com to learn more ▪️ Building a Diverse Workforce ▪️We are building a diverse and inclusive workforce. GEICO is dedicated to fostering a workplace where everyone feels valued, respected and supported. Our company is focused on building a diverse workforce through a culture of intentional inclusion. ▪️ Supporting Our Communities ▪️Our commitment to being an engaged and involved corporate citizen is important to us. We work with supportive partners across the country that help us provide resources for people in need. Authenticity and inclusiveness are paramount as we give back to our communities. ▪️GEICO Cares ▪️ Our employees can make a big impact by participating in company-wide social impact programs such as Giving Back Together and FastPitch. They can also volunteer with local and national organizations such as Shoes That Fit, Reading is Fundamental, and more. To learn more, visit GEICO in the Community. GEICO Has Office Locations In: Regional offices: •Buffalo, New York •Dallas, Texas •Fredericksburg, Virginia •Indianapolis, Indiana •Lakeland, Florida •Macon, Georgia •San Diego, California •Tucson, Arizona •Virginia Beach, Virginia •Woodbury, New York Service centers: •Honolulu, Hawaii •Kansas City, Kansas •Iowa City, Iowa Claims centers: •Houston, Texas •Marlton, New Jersey •Seattle, Washington Headquarters Chevy Chase, MD

Founded in 1936
Chevy Chase, Maryland, USA
31K employees (459 in marketing)

Traffic Signals

Monthly Visitors
13.1M
Traffic Source Mix
Search
31.3%
Direct
62.4%
Referral
4.3%
Social
0.2%
Paid
1.7%

Headcount Trend

Current headcount: ~31K

Marketing Team

Marketing Team Size
283 (1% of company)
Median Career Experience
12.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
7

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