Responsibilities

• Understand the Corporate segments go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
• Partner closely across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content and effective translation into demand gen programs and activities.
• Assist with creation, planning and activation of innovative marketing strategies for the US segment, with strong focus on transforming campaigns that target buying groups, optimizing digital channels, partnering closely with sales, demand gen and product marketing groups to build and align on upfront strategy and prioritization.
• Oversee multiple campaigns, ensuring alignment with marketing strategy, timely execution, and optimal, high-quality results, while guiding campaign planning teams as needed.
• Forecast, measure, analyze and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.

Requirements

• 5+ years of experience in campaign planning, digital marketing, growth marketing or demand gen, with deep understanding of marketing frameworks and channel mix activation
• Proven ability to develop and implement marketing strategies and campaigns.
• Strong analytical skills with experience in forecasting, measuring, and reporting on marketing metrics
• Excellent collaboration and communication skills with ability to work with cross-functional teams
• Proficiency in marketing automation and reporting tools (e.g., Eloqua, Workfront, Tableau) and CRM systems (e.g., Salesforce)
• Strong leadership, collaboration, teamwork and relationship-building skills across multiple levels and functions in the organization
• ABM and industry-specific experience a plus; deep understanding of modern demand generation technologies, platforms and systems
• BA/BS required

Benefits

• Our optional benefits can include medical, dental, vision and retirement benefits.