Responsibilities

• Collaboration: Work alongside product managers and engineers to translate business requirements into feasible, user-centered features and maintain design.
• Establish a cohesive approach to asset creation that aligns creative, channel, and audience strategies within a clear operating rhythm.
• Own the strategy and execution of upscaling media plans, asset creation, and the professional engagement journey.
• Player-coach leader dedicated to building high-performing, agile teams and cultivating a culture of growth, accountability, and collaboration.
• Shape internal platform to ensure strong engagement, navigation and utilization of content driving organizational strategy.
• Partner cross‑functionally (Brand, Digital, Content, Commercial, Analytics) to ensure strategies are integrated and complementary.
• Explore and evaluate new opportunities to extend impact while maintaining strong standards for brand safety, quality, and compliance.
• Own a measurement approach that connects content to meaningful business outcomes.
• Foster a culture of learning through testing, experimentation, and continuous optimization.
• Partner with analytics and technology teams to strengthen data foundations, governance, and decision‑making.

Requirements

• Minimum of a bachelor’s degree is required, MBA is preferred.
• Minimum of 8 years relevant business experience is required, including at least 5 years of progressive experience in media and/or marketing.
• Experience in media leadership across digital-first ecosystems (search, social, programmatic, video/CTV, commerce media), with full-funnel accountability is required.
• Demonstrated ability to build and lead measurement frameworks that connect media to business outcomes is required.
• Strong experience managing agencies and complex partner ecosystems is required.
• Deep analytics orientation: comfortable with attribution concepts, measurement design, and KPI frameworks; able to influence senior stakeholders through data-driven storytelling is required.
• Experience in Consumer Health & Wellness industry is preferred.
• Ability to travel, approximately 30%.

Preferred

• Experience in Consumer Health & Wellness industry is preferred.

Benefits

• Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
• Vacation –120 hours per calendar year
• Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
• Holiday pay, including Floating Holidays –13 days per calendar year
• Work, Personal and Family Time - up to 40 hours per calendar year
• Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
• Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
• Caregiver Leave – 80 hours in a 52-week rolling period10 days
• Volunteer Leave – 32 hours per calendar year
• Military Spouse Time-Off – 80 hours per calendar year