Responsibilities

• Lead the unified media measurement framework across the full marketing funnel, ensuring clear performance metrics and a consistent view of effectiveness across channels.
• Define and drive the media measurement roadmap, including prioritization, capability development, and long-term vision.
• Shape the end-to-end media data ecosystem in partnership with Data Science and Engineering to enable a trusted single source of truth.
• Translate measurement outputs into business-relevant insights that support brand decisions and optimize investment choices.
• Provide strategic guidance on media investment measurement and optimization to support profitable growth and improved efficiency.
• Partner with media strategists, brand teams, and customer teams to inform budget allocation, scenario planning, optimization modeling, and investment decisions.
• Translate measurement outputs into clear, actionable insights and recommendations that inform media, content, and audience strategies.
• Define reporting and dashboard requirements that clearly communicate performance, optimization opportunities, and audience insights to media, brand, and executive stakeholders.
• Build trusted partnerships with business stakeholders through clear insight storytelling, strong consulting skills, and actionable recommendations.
• Establish continuous performance tracking to monitor delivery against plan and enable learning and optimization.

Requirements

• Bachelor’s degree;
• Deep expertise in digital media measurement and marketing science, including MMM and attribution modeling;
• Excellent communication and stakeholder management skills, with the ability to influence senior leaders;
• Product-oriented mindset, with experience shaping analytics or measurement solutions from concept through adoption and scale;
• Growth mindset with a strong focus on continuous learning, innovation, and evolving industry trends in analytics, measurement, and AI-enabled insights;
• Ability to work effectively in ambiguity and adapt to evolving priorities and business needs;
• Deep familiarity with consumer-packaged goods (CPG) data sources such as Circana Retail and Household Purchase Panel or Nielsen;
• Strong understanding of digital media ecosystems and consumer data platforms;
• Understanding of marketing clouds and digital data technologies (DMPs, Google 360 Suite, digital pixel tracking, site tagging, etc.);
• Strong project management skills, including the ability to manage multiple workstreams, stakeholders, and brands simultaneously while balancing team capacity;
• Prior experience setting direction and engaging with strategy and analytics agencies, technical suppliers, and providers of analytical services;

Preferred

• An advanced degree in analytics, marketing science, economics, or a related field;
• 10+ years of experience in media analytics, MMM, digital media effectiveness measurement, marketing science, or related analytical disciplines;
• Experience in CPG, OTC, or healthcare marketing;
• Agency experience.

Benefits

• Other benefits include health care, vision, dental, retirement, PTO, sick leave, etc.