Responsibilities

• Develop and lead annual Go-to-Market plans, defining distribution, assortment, shelving, merchandising, pricing and promotional priorities.
• Develop the Trade Marketing strategy for Ferrero Mainstream Chocolate (FMC) and Kinder Snacks, translating brand strategy into actionable channel and retail plans.
• Develop the annual trade and retail activation calendar, including innovation launches, seasonal programs, key selling moments and promotional tentpoles.
• Monitor competitive activity, retailer trends and category dynamics and translate insights into business plans
• Develop channel-appropriate merchandising, display and Point of Sale (POS) strategies that bring brand priorities to life at retail.
• Develop trade and consumer unit pack/price architecture framework to deliver strategic channel and customer opportunities from stage 1 to all the new product launch, and reassess all the current Brands PPA to highlight possible white spaces to close
• Responsible (with Marketing) for the development, push and execution of in-store activations and POS.
• Partner with Brand and Packaging team to develop solutions to challenge status quo and improve profitability where possible
• Provide input into demand planning and S&OP based on distribution changes, promotions, innovation, and customer/channel plans.
• Partner with Shopper Marketing on the shopper marketing plans and eCommerce investment

Requirements

• 8+ years of progressive experience in Trade Marketing, Shopper Marketing, Customer Marketing, Category Management, Commercial Planning, or other Consumer Packaged Goods (CPG) commercial leadership roles.
• Strong Trade Marketing experience within Consumer Packaged Goods (CPG) is highly preferred.
• Demonstrated success translating brand strategy into go-to-market, channel strategy, commercial planning and retail activation programs.
• Strong understanding of U.S. retail and CPG fundamentals, including distribution, assortment, shelving, merchandising, pricing, promotion and retail execution.
• Experience leading innovation launches, seasonal programs, retail activation, point-of-sale (POS) development, display strategy and promotional planning.
• Strong commercial and financial acumen, with experience leveraging data, insights and analytics to identify growth opportunities, optimize investments and drive profitable growth.
• Experience partnering closely with Sales, Brand Marketing, Category Management, Revenue Growth Management and cross-functional commercial teams to deliver business objectives.
• Experience developing strategies across multiple U.S. retail channels, customers and routes-to-market; experience with major national retailers strongly preferred.
• Strong understanding of shopper behavior, customer strategy and the retail path to purchase.
• Exceptional communication, storytelling, presentation and stakeholder management skills, with the ability to influence senior leaders and align teams around commercial strategy.

Preferred

• MBA preferred.
• Previous people leadership and team development experience strongly preferred.
• Experience with major national retailers strongly preferred.

Benefits

• In addition to base salary, we offer a comprehensive benefits package, including health insurance, retirement plans, paid time off, and other benefits.