Senior Manager, Strategy & Partnership Development

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Drive sponsorship sales and strategy for Allied Sports across properties and athletes.

  • Own the sponsorship sales strategy and go-to-market execution across properties and athletes.
  • Must-have: 5–8 years in sports marketing or sponsorship sales.
  • Standout: Track record closing high-value deals and advising client partnership teams.

Job Description

Responsibilities

  • Develop go-to-market strategies for sponsorship sales across Properties and Athletes
  • Build tailored sponsorship packages and narratives aligned to brand objectives
  • Partner with sales teams to identify and prioritize new revenue opportunities
  • Serve as a strategic advisor to client partnership teams
  • Leverage analytics to inform outreach with consumer, category, and cultural insights
  • Create high-impact pitch materials for competitive opportunities
  • Identify upsell opportunities within existing and prospective deals
  • Stay current on athlete marketing, NIL trends, and social benchmarks
  • Participate in client and prospect conversations as a strategic lead
  • Research and develop new business targets, categories, and partnership ideas

Requirements

  • 5–8 years of experience in sports marketing, sponsorship sales, or talent marketing
  • Proven success developing partnership strategies for high-value deals
  • Strong analytical and storytelling skills, with the ability to translate data into insights
  • Excellent writing and presentation skills, with experience building persuasive materials (e.g., PowerPoint, Google Slides)
  • Confident communicator with experience presenting to senior stakeholders
  • Client-facing experience with ability to build and maintain relationships
  • Proactive, solutions-oriented mindset with strong project management skills
  • Detail-oriented with a commitment to high-quality deliverables
  • Ability to manage multiple priorities in a fast-paced environment
  • Willingness to travel and work non-traditional hours as needed
Allied Sports logo

Allied Sports

5.0 Glassdoor

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to StorytellerTM. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps buyers and sellers in sports find, negotiate, and activate high-performing partnerships. Sports Business Journal named Allied Sports one of the Best Places to Work in Sports in 2023 and 2024, and Front Office Sports named the agency among the Best Employers in Sports for 2024.

Founded in 2019
New York, New York, USA
75 employees (19 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
2K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~75

Marketing Team

Marketing Team Size
17 (23% of company)
Median Career Experience
17.5 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
5