Responsibilities

• Lead the creation, management, and execution of organic social media content strategy for Share Our Strength's brands across Instagram, Facebook, X/Twitter, Threads, TikTok, LinkedIn, and BlueSky, in both static and video formats.
• Adapt content strategy for organizational priority campaigns, social-first moments, rapid response, and platform-specific opportunities as algorithms and audience behaviors evolve.
• Direct, oversee, and maintain standards for brand voice, tone, and visual identity across all social channels.
• Develop and implement holistic social media content strategy balancing brand storytelling, measurable impact, and ROI-driven tactics that drive engagement and awareness. Leverage analytics to extract insights, identify trends, and continuously inform strategy.
• Manage a team of content creation supporters through a digital vendor to increase capacity and support for social content, managing project work including social media copywriters, app/platform representatives, and production partners.
• Partner with colleagues to support Share Our Strength's work to be a diverse and inclusive organization, and ensure this value is embedded in the organization and throughout our work.
• Serve as lead rapid response content producer for social-first video content, including TikToks, Instagram Reels and live-stream coverage (as needed), bringing authentic, engaging energy that reflects the brand's voice.
• Produce and edit short-form social video content, including stitching together relevant news clips, trending audio, and organizational moments into timely, platform-native formats (comfort with in-app editing tools, CapCut, Adobe Premiere Pro, Express, Slate or similar is sufficient)
• Develop on-the-ground content plans for events, travel to organizational events, storytelling content collection opportunities, and campaign activations to capture live content and provide real-time social coverage across platforms.
• Manage and set strategy for all organic content creator and influencer relationships in close coordination with the Senior Director of Innovative Partnerships and Community Growth and the Associate Director of Talent Partnerships to build a cohesive influencer marketing strategy.