Responsibilities

• Act as the strategic lead on all social and channel management — setting platform strategies, defining content direction, and ensuring brand consistency across every touchpoint.
• Oversee content calendars, channel programming, and publishing workflows.
• Balance lo-fi, in-the-moment storytelling with high-production assets to maximize engagement and impact.
• Execute comprehensive social media strategies and plans in alignment with clients' business objectives and brand identities, ensuring consistent messaging and effective audience targeting.
• Create and curate engaging content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Monitor social media channels for trends, opportunities, and conversations relevant to clients' industries, leveraging insights to inform content creation and strategy refinement.
• Lead on execution across influencer campaigns from initial strategy and approach to execution in partnership with key stakeholders.
• Build and manage creator/influencer pipelines to fuel always-on storytelling and tentpole campaigns.
• Assist in the identification, evaluation, and management of influencer partnerships to amplify clients' messaging and reach target audiences effectively.
• Oversee briefs, deliverables, and quality control to align with KPIs and brand voice.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• Minimum of 5 years of experience in social media marketing, influencer relations, or related roles.
• Strong understanding of social media platforms, trends, and best practices, with hands-on experience in content creation, community management, and campaign execution.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external stakeholders.
• Detail-oriented with strong organizational and time management skills.
• Ability to thrive in a fast-paced, dynamic environment and adapt quickly to changing priorities and client needs.