Responsibilities

• Lead the development of social-first content strategies that support brand campaigns, product launches, evergreen storytelling, retail priorities, and community engagement
• Curate and edit content across multiple sources—including creators, influencers, user-generated content, campaigns, and in-house productions—to maximize performance across platforms
• Develop clear, insight-driven creative briefs for internal teams, production partners, creators, and agencies
• Partner with Creative and Brand teams to ensure content reflects brand standards while embracing platform-native storytelling
• Optimize creative for both organic and paid social placements, ensuring assets are designed specifically for channel objectives and audience behaviors
• Build and maintain a balanced content ecosystem across educational, community-driven, cultural, creator-led, and product-focused storytelling
• Own the organic social media strategy across Instagram, TikTok, YouTube, Pinterest, Facebook, and emerging platforms
• Develop platform-specific content strategies that reflect audience behavior, platform best practices, and evolving social trends
• Lead the growth strategy for YouTube and Pinterest, identifying opportunities to expand reach, engagement, search visibility, and long-term content value
• Stay ahead of emerging platform features, creator behaviors, viral formats, and cultural conversations to identify opportunities for the brand to participate authentically

Requirements

• 5-7+ years of experience in content strategy, social media, digital marketing, or brand marketing, preferably within beauty, wellness, lifestyle, or consumer brands
• Deep expertise across Meta platforms (Instagram and Facebook), TikTok, YouTube, and Pinterest, with a strong understanding of each platform's algorithms, audience behaviors, and content best practices
• Demonstrated success developing high-performing organic and paid social content strategies
• Strong creative instincts with experience writing creative briefs, editing content, and curating assets that perform across multiple platforms
• Strong understanding of creator marketing, user-generated content, and social-first storytelling
• Highly analytical with experience translating performance data into actionable content strategies
• Experience working closely with paid media teams to optimize creative performance and scale successful content
• Excellent project management and cross-functional collaboration skills
• Experience managing and developing direct reports
• Passion for social culture, digital innovation, and staying ahead of emerging trends

Benefits

• The expected base salary range for this position is $100K to $110K. The exact base salary is determined by various factors including experience, skills, education, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
• health benefits package including life/accident/disability insurance, wellness programs, paid family leave, domestic partner benefits, education/training programs, product allowances, fitness reimbursement, 401(k) matching, and a host of other great perks.