Responsibilities

• Develop and own the brand's social media strategy across all channels, including platform approach, content pillars, voice and tone, and community growth.
• Build and manage an active, engaged brand community; turn existing customers into advocates and create genuine two-way relationships with followers.
• Identify and activate organic content opportunities that build credibility and extend reach in ways paid media cannot.
• Track engagement metrics and community sentiment; translate data into strategic recommendations that inform broader marketing decisions.
• Write and develop social copy, campaign messaging, and supporting content concepts, partnering with design as needed to ensure a consistent brand voice and visual identity across channels.
• Stay ahead of platform trends, algorithm shifts, and cultural moments to keep the brand relevant and responsive.
• Support and help shape the brand's campaign strategy, spanning partnerships, product launches, experiential and event activations, and other brand initiatives, and drive execution across each.
• Develop internal resources and processes to support consistent execution across campaign types and teams.
• Identify and prioritize campaign opportunities, including partnerships, launches, and activations, based on audience fit, brand alignment, and return potential.
• Define clear goals and success metrics for every campaign before investment is committed; track, report, and apply learnings continuously.

Requirements

• 5 to 7 years of experience across social media strategy and content creation, with exposure to campaign or brand marketing, and at least 2 years leading the function.
• Demonstrated ability to build and execute social media strategy, not just manage existing channels; a track record of measurable community and engagement growth.
• Strong content creation skills, including copywriting and a solid eye for design, with the ability to brief and direct designers as needed.
• Deep fluency across major social platforms, with a strong point of view on how each should be used differently and an eye for what's emerging next.
• Experience identifying and activating organic content creators and community voices to build brand credibility.
• Experience managing the on-site execution of events or activations, from concept through day-of logistics.
• Strong analytical skills; comfortable building measurement frameworks and presenting performance to senior stakeholders.
• Experience managing agencies and vendors across multiple concurrent workstreams.
• Background in a consumer, lifestyle, outdoor/adventure, or premium product category, preferred

Preferred

• Background in a consumer, lifestyle, outdoor/adventure, or premium product category, preferred

Benefits

• Healthcare, Dental, Vision, 401k, Unlimited Paid Vacation Policy