Senior Manager, Shopper & Occasion Marketing at Hasbro | USA | $140K/yr – $209K/yr

Hasbro

Senior Manager, Shopper & Occasion Marketing

USA (Hybrid)

$140K/yr – $209K/yrSenior Level7+ years expFull time

Posted 1 month ago

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Job Summary

Own occasion based shopper marketing for a multi brand toy portfolio, aligning with merchandising and insights to win at key moments and across regions.

Occasion GTM strategy focused on consumer purchase moments and cross brand relevance
Coordinate with brand, design, and merchandising teams to anchor programs around shared shopper insights
Global platforms with regional adaptations for messaging and assets

Job Description

Own the occasion marketing go-to-market strategy for the Toys and Games portfolio, aligning with our merchandising and insights teams on key purchasing moments (such as birthdays, Valentine’s Day, Easter, back-to-school, Halloween, etc.) where Hasbro has the greatest opportunity to grow share and consumer relevance.
Partner with brand leads to identify which brands and products are strongest for each occasion, building occasion programs that complement rather than compete with individual brand campaigns.
Develop occasion-specific campaign platforms and creative strategies that lead with consumer moments rather than product features, building cross-portfolio programs where multiple brands show up together in a cohesive and commercially compelling way.
Lead the go-to-market planning for priority occasions, inclusive of campaign messaging, asset and toolkit development and retail activation hooks needed for A+ execution.
Ensure occasion platforms are built for global relevance and regional adaptability, working with our international marketing and commercial leads to understand which occasions translate across markets and how messaging and assets should flex by region.
Bring a consumer and shopper mindset to occasion strategy, grounding creative direction in real purchase behavior, basket data, and the moments and channels where consumers are most receptive.

Hasbro

3.4 Glassdoor

Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more. Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com.

Founded in 1923

Pawtucket, Rhode Island, USA

8K employees (2,353 in marketing)

www.hasbro.com

54% recommend to a friend

36% CEO approval