Senior Manager of Shopper Marketing at Flora Food Group | Hackensack, NJ | $175K/yr – $185K/yr

Senior Manager of Shopper Marketing

Hackensack, NJ (Hybrid)

$175K/yr – $185K/yrSenior Level8+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the shopper activation agenda across physical and digital retail, turning shopper, category, and retailer data into scalable plans that move the needle on category growth and retailer partnerships.

Omnichannel Shopper Programs: Lead cross-channel shopper initiatives across grocery, club, mass, eCommerce, and foodservice to move awareness, consideration, and purchase.
Activation Toolkit & Digital Shelf: Translate insights into in-store, digital shelf, and retail media activations with measurable ROI.
Collaboration & Performance: Partner with Brand, Sales, and eCommerce to optimize PDPs, search, ratings, and digital promotions for ROI improvements.

Job Description

Responsibilities

Develop and execute shopper marketing strategies aligned with brand objectives, customer priorities, and commercial goals.
Translate shopper insights, category trends, and consumer behaviors into actionable activation plans.
Lead shopper marketing programs across key retail channels, including grocery, club, mass, foodservice, and eCommerce.
Identify opportunities throughout the shopper journey, from awareness and consideration through purchase and loyalty.
Partner with Sales and Customer teams to develop retailer-specific activation plans and Joint Business Planning (JBP) initiatives.
Create shopper marketing solutions that drive category growth and strengthen retailer partnerships.
Lead development of shopper toolkits, including: In-store displays and merchandising programs; Point-of-sale materials; Retail promotions; Digital shelf content; Retail media activations.
Ensure activation programs are scalable, measurable, and aligned with commercial priorities.
Drive shopper marketing excellence across digital and physical retail environments.
Partner with Brand, Sales, and eCommerce teams to optimize digital shelf performance, including: Product Detail Pages (PDPs); Search optimization; Ratings and reviews; Digital promotions; Retail media opportunities.

Requirements

Bachelor's degree in Marketing, Business, or related field.
8+ years of progressive experience in Shopper Marketing, Trade Marketing, Category Management, Brand Marketing, or Commercial Marketing within FMCG/CPG.
Proven experience developing and executing shopper marketing programs that deliver measurable business results.
Strong understanding of retail channels including grocery, club, mass, and eCommerce.
Experience partnering with Sales teams and retail customers.
Strong analytical skills with the ability to translate data into actionable insights.
Excellent communication, presentation, and stakeholder management skills.
Ability to manage multiple priorities in a fast-paced environment.

Preferred

Experience in food, beverage, dairy, plant-based, health & wellness, or sustainability-focused categories.
Experience supporting major retailers such as Walmart, Target, Costco, Kroger, Amazon, or similar.
Experience with shopper research and analytics platforms: Circana (IRI), NielsenIQ, Kantar, Dunnhumby
Experience with digital shelf analytics platforms: Profitero, CommerceIQ, Salsify
MBA or advanced business degree preferred.
Experience working in a high-growth or transformation environment.

Flora Food Group

3.7 Glassdoor

The driving force behind our success are the circa 4,700 Flora Foodies who live our purpose every day and are engaged in our mission, delivering through our values of Performance, Care and Passion. Results Matter. With an ‘Always Day 1 mindset’. Always one step ahead, driven by data, with a finger on the pulse – our customers and consumers are at the heart. We identify the sweet spot; we relish challenge; we own it. We're agile decision-makers, with the courage to pivot, we sometimes fail fast - but learn even faster. Kindness wins. With a long-term focus on building a sustainable future, Flora Foodies show the 'Courage to Care' for each other, our communities, and the next generation. We believe in doing the right thing and 'Come As You Are' is not just a saying; it's an invitation to be authentic and bring your whole, true self to work. Difference brings angles and ideas to the party – we want you to be you. Passion fuels our Next Generation of the Food journey. Full of energy and possibility, Flora Foodies constantly raise the bar, driving the Flora Food Group and one another forwards. We're a team of food lovers and enthusiasts – our sum is truly greater than our parts, and we absolutely love what we do.

Founded in 2018

Amsterdam, North Holland, NLD

3.7K employees (388 in marketing)

www.florafoodgroup.com

69% recommend to a friend

77% CEO approval