Responsibilities

• Owns roadmap and cross-functional alignment for traditional and generative search, including entity-based SEO and structured data.
• Develops strategies for ranking in both traditional search and generative search interfaces, including AI answer engines.
• Drive entity-based SEO, structured data expansion, and E-E-A-T optimization to strengthen brand authority in generative engines.
• Identify and pilot AI-driven SEO workflows (content augmentation, clustering, topical mapping, prompt engineering, automation, QA).
• Partner with Product and Engineering leadership to influence roadmap priorities, advocate for SEO needs, and support major site redesigns or migrations.
• Work closely with Legal/Compliance on content and claims approvals, ensuring compliance does not hinder organic growth.
• Oversee technical SEO audits and prioritization of fixes, working with engineering teams to ensure timely delivery.
• Guide structured data, schema strategies, indexation optimization, internal linking enhancements, and page-speed improvements.
• Maintain oversight of local SEO operations, including listings accuracy and local authority-building strategies (executed through team members or vendors).
• Participate in the content operations process to ensure adherence to SEO and GEO best practices and optimize content for traditional SEO and GEO requirements.

Requirements

• 8+ years of experience in enterprise SEO, preferably within a direct-to-consumer eCommerce or retail fashion vertical.
• Deep expertise in technical SEO, content strategy, local SEO, and entity-based optimization.

Preferred

• Strong understanding of Generative Engine Optimization (GEO) and emerging AI-driven search experiences.
• Experience influencing product and engineering teams at the roadmap level.
• Demonstrated ability to manage vendors, marketing budgets, and complex program operations.

Benefits

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.