Responsibilities

• This role exists to build the organic channel from the ground up and turn it into a compounding pipeline asset.
• You'll own the full roadmap: keyword architecture, AEO content structure, and technical SEO requirements.
• You'll work directly with our Webmaster (implementation) and Content Manager (executes your briefs).
• You are the brain; you'll have the builders.
• You'll wake up every morning looking at organic traffic, keyword movement, and conversion data — and you'll know exactly what it means and what to do next.
• You'll build and own a clear, documented path from where organic stands today to a state where it delivers consistent, qualified pipeline on a repeatable basis.
• Every strategy decision, content brief, and technical specification you produce is in service of that outcome.
• You'll also be our internal expert on Answer Engine Optimization — ensuring AssetWatch earns citations in AI-generated answers on Google AI Overview, ChatGPT, and Perplexity as these become primary research surfaces for reliability engineers and plant managers evaluating condition monitoring software.
• Pipeline & Revenue Accountability
• Own targets for organic-sourced MQLs, pipeline value, and influenced revenue — SEO/AEO is a channel, not a function, and you'll be measured like one.

Requirements

• 5+ years in an in-house or hybrid SEO role at a B2B SaaS, industrial tech, or manufacturing-adjacent company.
• Demonstrated obsession with performance data — you have a daily routine around Search Console, rankings, and organic conversion metrics and you don’t need to be reminded to check them.
• Proven record of connecting search performance to pipeline — you can show the funnel from keyword to closed deal, not just keyword to click.
• Deep technical SEO fluency: schema markup, Core Web Vitals, crawl budget, log file analysis, JavaScript rendering issues.
• Documented keyword research results expressed in business terms: pipeline influenced, demo requests generated, organic CAC vs. paid.
• Familiarity with AEO / GEO — you’ve been paying attention to how AI search is reshaping how B2B buyers discover and shortlist vendors, and you have a point of view on how to win there.
• Strong analytical skills — comfortable in Google Search Console, SEMrush or Ahrefs, GA4, and Salesforce or HubSpot attribution.

Preferred

• Experience in industrial, manufacturing, or IIoT markets — you understand what a reliability engineer cares about and how they buy.
• Experience briefing and managing content writers to SEO standards that produce pipeline, not just traffic.
• Familiarity with HubSpot CMS, Salesforce, and multi-touch attribution models.
• Experience building search from scratch at a company in a market-creation or category-definition phase — you know what it's like to be first and you see that as an advantage.

Benefits

• Competitive compensation package including stock options
• Flexible work schedule
• Comprehensive benefits including retirement plan match
• Opportunity to make a real impact every day
• Work with a dynamic and growing team
• Unlimited PTO