Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Requirements

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!)
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-40% travel (contingent on comfort level of client)

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.